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Retrieved from Verizon.
Verizon livestreams benefit concerts as COVID-19 keeps fans at home
The "Pay It Forward" benefit concerts started with a live performance from singer-songwriter Dave Matthews.
By Robert Williams • March 27, 2020 -
John Hazard/Marketing Dive
ColumnComic Dive: Virtual Realities
As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely.
By John Hazard • March 27, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Magna: Digital ad sales will dip 2% in H1 and rebound in H2
Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.
By Dianna Christie • March 27, 2020 -
EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets
The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown.
By Robert Williams • March 27, 2020 -
Courtesy of Nature's Bakery
Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents
The campaign comes as busy parents are juggling home offices and home schooling during coronavirus-related shutdowns.
By Dianna Christie • March 27, 2020 -
'Pokémon Go' spending jumps 67% after indoor play adjustments
U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.
By Robert Williams • March 26, 2020 -
JanSport runs TikTok challenge to raise charity awareness
Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.
By Robert Williams • March 26, 2020 -
Courtesy of G Fuel
G Fuel expands partnership with FaZe Clan esports team
Hoping to reach consumers at home looking for entertainment, the energy drink is expanding its partnership with the team.
By Dianna Christie • March 26, 2020 -
76% of viewers willing to watch ads for free video streaming, study finds
As the appetite for streaming services continues to grow, consumers are nearing the upper limit on subscription fees.
By Dianna Christie • March 26, 2020 -
Deep Dive
What coronavirus means for sports marketing
The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans?
By Shane Schick • March 26, 2020 -
Retrieved from Behr Paint on March 25, 2020
Behr, West Elm design virtual backgrounds for Zoom amid WFH boom
The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.
By Robert Williams • March 25, 2020 -
Retrieved from Instagram on March 25, 2020
Instagram adds video chat to help people stay connected
As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.
By Robert Williams • March 25, 2020 -
Coca-Cola pauses all marketing in Great Britain
While some brands opt to adjust their campaigns, the beverage giant is responding to the pandemic by halting Q2 marketing efforts in the region altogether.
By Dianna Christie • March 25, 2020 -
Courtesy of SoundCloud
SoundCloud teams with Twitch to help musicians get paid from livestreams
Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.
By Robert Williams • March 24, 2020 -
Fotolia
4As: 56% of consumers interested in brands' COVID-19 initiatives
As brands navigate these challenging times, the report points to several ways forward when it comes to finding the right messaging.
By Dianna Christie • March 24, 2020 -
Thai Phi Le
Ford, Guinness coronavirus-related ads score well with general population, study says
Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found.
By Dianna Christie • March 23, 2020 -
Daphne Howland/Marketing Dive
E-commerce sites boost ad spend as COVID-19 drives orders
Ad spending doubled to $9.6 million during the first week of March from a month earlier, according to research from MediaRadar.
By Robert Williams • March 23, 2020 -
COVID-19 could cause AR/VR headset shipments to fall, IDC predicts
Shortages of key parts are restricting shipments, which are forecast to bounce back in the second half of 2020.
By Robert Williams • March 23, 2020 -
Toyota, Hyundai pivot to ads sharing optimistic message
Following Ford, the carmakers cut their respective campaigns around spring sales events to run supportive messaging during the pandemic.
By Dianna Christie , Natalie Koltun • March 23, 2020 -
Deep Dive
Why brands are doubling down on hip-hop talent
Marketers are more deeply integrating rappers into campaigns to target wider audiences, providing a way forward after the current pandemic subsides.
By Chris Kelly • March 23, 2020 -
Courtesy of Shopify
Shopify launches 3D model, video integration for merchants
To entice customers and support sellers, the e-commerce platform introduced new features that don't require custom coding or a third-party app.
By Tatiana Walk-Morris • March 20, 2020 -
TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries
PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.
By Robert Williams • March 20, 2020 -
Facebook suspends AR approvals amid coronavirus threat
The social media giant is working with its contractors to send reviewers home, where they can't approve or publish new AR effects.
By Robert Williams • March 20, 2020 -
Retrieved from 72andSunny Amsterdam on March 19, 2020
ColumnCampaign Trail: Fanta satirizes cinematic sports clips in 'idiot influencer' ads
A 90-second hero spot and OOH placements from the soda brand feature real-life internet personalities goofing off to emphasize the importance of play.
By Natalie Koltun • March 20, 2020 -
Global ad spend growth retracts in response to coronavirus, eMarketer says
The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur.
By Dianna Christie • March 20, 2020
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