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Whirpool latest brand to set sights on virtual reality
Brand director reveals plans to pursue VR at CES.
By Wendy Parish • Jan. 8, 2015 -
GroupM exec thinks yoga pants could have a bigger impact than the Internet
Sensors on items -- like yoga pants and cars -- are ubiquitous at CES this week.
By Wendy Parish • Jan. 8, 2015 -
Meet Doritos 10 'Crash the Super Bowl' finalists
Winner will receive air time during the Super Bowl worth $4.5 million.
By Wendy Parish • Jan. 6, 2015 -
Google to become more transparent about video ad views
Search giant will tell advertisers which ads were 50% in view for two seconds.
By Wendy Parish • Jan. 6, 2015 -
Facebook video helps Cosmo Mag reach 200% increase in engagement rates
Magazine's "Hacksmopolitan" videos generated 53% more shares than other FB posts.
By Wendy Parish • Jan. 5, 2015 -
Jose Cuervo got very creative with its New Year's commercial
Brand plays "Auld Lang Syne" with tequila bottles.
By Wendy Parish • Jan. 4, 2015 -
Bud Light's new labels offer '12-ounces of inspiration'
As part of the #UpForWhatever campaign, the beer maker is printing over 100 different messages on bottles.
By Wendy Parish • Jan. 4, 2015 -
McDonald's rebrands, will keep 'I'm Lovin' It' tagline
Chain set to rejuvenate brand in 2015 to combat falling revenue.
By Wendy Parish • Jan. 4, 2015 -
Hacking incident shoots 'The Interview' to number 1 on Google Play
Sony mends ties with rivals Microsoft and Google to bring the movie to viewers.
By Wendy Parish • Dec. 25, 2014 -
Corning and the MythBusters aren't afraid of the long-form pre-roll
The 10 minute spots have gotten 2.5 million views so far.
By Wendy Parish • Dec. 23, 2014 -
Deep Dive
Marketing Dive's 4 favorite holiday ads this year
2014 holiday ads did not disappoint.
By Wendy Parish • Dec. 23, 2014 -
It's happened: More brands upload videos directly to Facebook than YouTube
SocialBaker's October predictions came true early.
By Wendy Parish • Dec. 19, 2014 -
Does the former CEO of Hulu have a genuine YouTube rival?
While it won't be free, Vessel will let users watch content before it appears on YouTube.
By Mattie Quinn • Dec. 18, 2014 -
Target does some 'epic Christmas caroling' for a holiday ad
The retailer teamed up with Improv Everywhere to surprise five families with an elaborate Christmas caroling operation.
By Mattie Quinn • Dec. 18, 2014 -
Deep Dive
6 holiday ads that have stood the test of time
You probably remember most, if not all, of these holiday spots.
By Wendy Parish • Dec. 18, 2014 -
Deep Dive
5 memorable holiday publicity stunts
In the oversaturated holiday ad market, sometimes it pays to be dramatic.
By Mattie Quinn • Dec. 17, 2014 -
Lowe's uses Hyperlapse to teach home improvement in 6 secs
Brand expands on award-winning #LowesFixinSix Vine series.
By Wendy Parish • Dec. 16, 2014 -
ESPN wants College Football Playoff to be next Super Bowl for advertisers
Marketers predict the events could be on par with the Super Bowl and March Madness.
By Wendy Parish • Dec. 15, 2014 -
Are autoplay videos coming soon to Twitter?
Is autoplay necessary to compete with Facebook and Instagram?
By Wendy Parish • Dec. 15, 2014 -
YouTube makes creating GIFs easier
New feature has rolled on out limited pages.
By Wendy Parish • Dec. 14, 2014 -
Ronald McDonald shows off sky-diving skills
Mascot shows off more mature look to appeal to a global audience.
By Wendy Parish • Dec. 11, 2014 -
Dove challenges macho sterotypes with Super Bowl ad
Brand makes comeback after 5 years to reinforce Men+Care campaign.
By Wendy Parish • Dec. 10, 2014 -
Look out TV—digital ad spend is closing the gap
Projections mark 2019 as the year digital spend will be equal to TV spend.
By Wendy Parish • Dec. 9, 2014 -
UK Post Office crowdsources Vine creators
London Post Office asks Vidsy community to "Pass the Parcel."
By Wendy Parish • Dec. 7, 2014 -
Facebook is serious YouTube video ad rival, says Heineken
Brand exec claims the social giant is now on par with YouTube when it comes to video ad performance.
By Wendy Parish • Dec. 5, 2014
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