Video: Page 134
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Study: Facebook grabs 46% of digital video ads, topping YouTube
Issues with platform fit persist, however, as about 75% of marketers simply adapt their TV spots for digital video efforts, disregarding factors like length.
By Erica Sweeney • March 9, 2018 -
Opinion
Oscars takeaways: how to be an award-winning multichannel marketer
From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.
By Stephen Upstone • March 8, 2018 -
Explore the Trendlineâž”
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pepsi rides World Cup excitement with push featuring 5 soccer stars
With rival Coke being the tournament's official sponsor, Pepsi is slyly entering the conversation with the help of athletes like Lionel Messi, Marcelo and others.
By Erica Sweeney • March 7, 2018 -
Oreo and Shaq celebrate their shared birthdays with OOH, social video campaign
The Snack Shaq playhouse pop-up at Atlantic Station had a customized sunroom allowing the 7 foot 1 inch former NBA player to peek out of the top.
By Erica Sweeney • March 7, 2018 -
Report: Facebook offers brand-safe video ad buys for $750K
Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.
By Erica Sweeney • March 6, 2018 -
Deep Dive
Walmart's A-list Oscar night was all about 'the Box'
For its second year of short films during the Academy Awards, "the Box" became a star, and a true symbol of its war with Amazon.
By Daphne Howland • March 6, 2018 -
WWE Corp
Snickers teams with WWE on YouTube series, Instagram Story for WrestleMania
Wrestling superstars will appear in the candymaker's "You're Not You When You're Hungry" campaign to be shared on WWE's digital and social channels.
By Erica Sweeney • March 6, 2018 -
Pizza Hut's Pie Tops return to control March Madness TV screens
The connected sneakers let wearers pause their TVs through a button on the shoe and order pizzas via Bluetooth.
By Erica Sweeney • March 5, 2018 -
Kim Kardashian West's celebrity kid prank show lands on Facebook Watch
Produced by Lionsgate, "You Kiddin' Me" will air 10 episodes, with Facebook community members allowed to participate in the hijinks.
By Erica Sweeney • March 5, 2018 -
Deep Dive
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
By Chantal Tode , Natalie Koltun • March 2, 2018 -
Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties
The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.
By Erica Sweeney • March 1, 2018 -
NBC will use AI to match advertisers with programming
While the volume of TV ads will be reduced, the remaining inventory will be enhanced with new digital features.
By Erica Sweeney • March 1, 2018 -
Deep Dive
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons.
By Peter Adams • Feb. 28, 2018 -
Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content
The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels.
By Erica Sweeney • Feb. 28, 2018 -
Harry's
Razor disruptor Harry's examines what makes a man in new short film
The effort looks to challenge traditional notions of masculinity through the story of a boy teaching an alien about what defines manhood.
By Erica Sweeney • Feb. 27, 2018 -
Skippy puts a smooth spin on 'Uptown Funk' for new national ad campaign
The full effort, created with BBDO Minneapolis, includes six-second digital video ads and TV spots that showcase a new product.
By Erica Sweeney • Feb. 27, 2018 -
Clem Onojeghuo
Delta, American Airlines and other brands sever ties with the NRA
In a statement, the NRA called the companies' actions a "shameful display of political and civic cowardice."
By Erica Sweeney • Feb. 26, 2018 -
Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones
The number of Facebook actions taken during the games was nearly 2x the amount in the six months leading up to them.
By Erica Sweeney • Feb. 26, 2018 -
Study: Digital, TV drove 10.8% growth in US advertising last month
Despite declining TV viewership overall, destination live events continue to be a rallying point for marketers, with the Academy Awards recently selling out of ad inventory.
By Erica Sweeney • Feb. 26, 2018 -
Facebook streamlines and clarifies Ads Manager metrics
The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives.
By Erica Sweeney • Feb. 23, 2018 -
OpinionHow to still succeed with Facebook video marketing following the News Feed update
Paul Casinelli, Brightcove's VP of product marketing and strategy, offers five tips on surviving the algorithm change that has some brands and publishers in a panic.
By Paul Casinelli • Feb. 22, 2018 -
Getty Images
Google automates ad placement for publishers with machine learning
With new AdSense Auto ads, available inventory on publishers' sites is automatically identified and filled with an eye toward driving positive outcomes for advertisers and consumers.
By Erica Sweeney • Feb. 22, 2018 -
YouTube pulls Parkland shooting conspiracy video that reached No. 1 on Trending
The video, which misidentified a student survivor as a paid actor, was at the top of the popular section for several hours before being removed by the platform.
By Erica Sweeney • Feb. 22, 2018 -
Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts
The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform.
By Erica Sweeney • Feb. 21, 2018 -
A.C. Moore teams with Create and Craft on cross-channel shopping
The collaboration will give consumers the opportunity to access the retailer's products online, on air, on mobile devices or in-store.
By Erica Sweeney • Feb. 21, 2018
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