Video: Page 134
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Porsche delivers car customization through new haptic ad format
Users demoing the technology can scan a QR code to create a dedicated microsite with rich media content focused on their personalized vehicle.
By Erica Sweeney • March 29, 2018 -
White Castle bursts onto fitness scene with whey protein powder
The burger chain is promoting the product — suspiciously launching on April Fools' Day — with an infomercial where a muscle-clad man asks viewers if they want to get "swole."
By Erica Sweeney • March 29, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Heineken pulls 'lighter is better' ad after Chance the Rapper, others call it racist
In the spot, a bartender slides a bottle of Heineken Light past several black people before it lands with a paler-skinned woman.
By Erica Sweeney • March 28, 2018 -
YouTube TV signs on as first-ever presenting sponsor for NBA Finals
Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are.
By Erica Sweeney • March 27, 2018 -
Tumi takes new luggage line around the world in short film starring Alexander Skarsgard
The James Bond-esque video features scenic views of destinations ranging from Italy to Mongolia, where each stop highlights one of the Tumi Latitude suitcase's qualities
By Erica Sweeney • March 27, 2018 -
Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.
By Erica Sweeney • March 27, 2018 -
NBA lets some fans stream a live game's final quarter for 99 cents
Offering access to parts of games through micro-transactions could turn into a moneymaker for the league as it emulates Amazon's Twitch.
By Erica Sweeney • March 26, 2018 -
Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement
Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.
By Erica Sweeney • March 23, 2018 -
Target lands starring role on NBC's 'Superstore'
Scenes for an episode of the show were filmed inside a real brick-and-mortar location, and featured the brand's bull terrier mascot Bullseye.
By Erica Sweeney • March 23, 2018 -
Column
Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy.
By Peter Adams , Chantal Tode • March 23, 2018 -
Digital ad spend will reach 50% of total ad sales in 2018, forecast says
The U.S. ad market is projected to grow 5.5% this year — a higher rate than previously expected — to reach an all-time high.
By Erica Sweeney • March 22, 2018 -
H&M and Crocs dance into spring with star-studded campaigns
The retailer released an empowering short where Elizabeth Olsen and Winona Ryder meet on the dance floor, while the shoe brand brought back Drew Barrymore for a musical number.
By Erica Sweeney • March 22, 2018 -
NBA signs content deal with meditation app Headspace
The two will share jointly-produced content on the NBA's social media platforms, which the league reports have more than 1.4 billion likes and followers globally.
By Robert Williams • March 22, 2018 -
Getty Images
Google commits $300M to new initiative supporting publishers, quality journalism
The effort includes programs to fight the spread of misinformation online and also bolster news outlets' revenue streams via a subscription tool.
By Erica Sweeney • March 21, 2018 -
Facebook pilots Patreon-like program to support creator community
One of two new monetization tools lets fans pay their favorite creators on a monthly basis to earn access to exclusive content and badges.
By Erica Sweeney • March 20, 2018 -
Nike takes gamification to the next level with sneaker try-on game
Dubbed "Reactland," the game lets shoppers try on shoes by running on a treadmill hooked up to a video game.
By Daphne Howland • March 19, 2018 -
Deep Dive
Purpose takes center stage for PepsiCo, Stella Artois at SXSW
Both companies are thinking about values-based marketing in less piecemeal terms as young consumers demand their brands stand for something, with successful results.
By Peter Adams • March 19, 2018 -
Travel Oregon looks to lure visitors with lushly animated 'Only Slightly Exaggerated' campaign
A fantastical 90-second short is supported by immersive content, GIFs and additional animations focused on the state's seven tourism regions.
By Erica Sweeney • March 19, 2018 -
Wendy's urges fans to pick #TeamFresh for March Madness offers and swag
In addition to the interactive challenge on social, the chain is activating its sponsorship via its mobile app, first-ever streetwear collection and a food truck.
By Erica Sweeney • March 16, 2018 -
Report: Top Amazon video content drew more than 5M users to Prime
Newly released internal documents reveal how the company measures success on a "cost per first stream" basis, or the cost to convert a customer to Prime.
By Erica Sweeney • March 16, 2018 -
Tostitos wants people to hang out more or become 'Van Dammed'
A new campaign featuring the '80s and '90s action star uses humor to criticize being asocial, including through six- and 15-second ads.
By Erica Sweeney • March 16, 2018 -
Tommy Hilfiger puts Gigi Hadid behind the wheel with Formula One racer
Lewis Hamilton, regarded as one of the world's best drivers and a major social media presence, is the brand's new menswear ambassador.
By Erica Sweeney • March 16, 2018 -
MGM's digital #WarGames series lets viewers shape stories
The six-episode show is an interactive, updated version of the studio's 1983 film that lets viewers interact with and influence content.
By Erica Sweeney • March 15, 2018 -
Kingsford Charcoal celebrates MLB Opening Day's return with interactive digital experience
"Backyard All-Stars" lets fans apply the voice of famous announcers to videos of themselves swinging for the fences.
By Erica Sweeney • March 15, 2018 -
Macy's hacks Instagram's Live Share for spring campaign
Influencers will style an article of clothing and then challenge another influencer to re-style it using a new feature that enables simultaneous live streaming.
By Erica Sweeney • March 14, 2018
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