Facebook emulates rivals' monetization playbooks to draw more creators

Announcements arriving ahead of VidCon include a new feature called Stars, which closely resembles Twitch's Bit Emotes.

By Peter Adams • July 9, 2019

Instagram influencer engagement hovers near all-time lows, study says

The engagement rate for sponsored influencer posts fell to 2.4% in Q1 2019 from 4% three years earlier.

By Robert Williams • July 9, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Microsoft's expansive 'Stranger Things' tie-in features retro Windows app

The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.

By Robert Williams • July 9, 2019

What brands are getting wrong about AR

AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?

By Chris Kelly • July 8, 2019

The year of 'woke-washing': How tone-deaf activism risks eroding brands

Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

By Peter Adams • July 8, 2019

9 buzzworthy campaigns that set brands apart in 2019's first half

From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

Mobile marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Nike scores with Women's World Cup ad, sales

The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

By Cara Salpini • July 8, 2019

App revenue jumps 15% to hit $40B in first half of 2019

Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.

By Robert Williams • July 8, 2019

L'Oréal brings AR makeup try-ons to WeChat

The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.

By Robert Williams • July 8, 2019

Burger King Sweden dares customers to order its plant-based menu items

The burger chain's "50/50 menu" gives diners a random chance of receiving regular meat patties or plant-based alternatives.

By Robert Williams • July 8, 2019

Learn about the Chinese mobile app market

China continues to be a leader of smartphone adaptation, but most app publishers outside the country won't have the knowledge or available resources to overcome barriers and make an entry on their own.

By Kevin Ford • July 8, 2019

Brita's Instagram influencer campaign Photoshops pollution into beach posts

The water-filter brand's social media effort aims to raise awareness about the blight of plastic pollution while promoting its Filtering Water Bottles.

By Robert Williams • July 3, 2019

Study: Social ad growth drops 50%, elevating e-commerce as a priority

While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.

By Robert Williams • July 3, 2019

WSJ: Nike pulls flag-themed sneaker at Kaepernick's behest, setting off firestorm

An Air Max 1 model themed around July Fourth shipped before being recalled at the last minute. The decision has imperiled a deal for a planned manufacturing plant in Arizona.

By Peter Adams • Updated July 2, 2019

Skyy Vodka tags John Cena in social photo-sharing campaign for July 4

For every blurry photo of fireworks people post to social media, Skyy will donate money to the National Diversity Council.

By Robert Williams • July 2, 2019

Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon

With more brands looking to capitalize on the show's fervor, viewers may soon find the Upside Down has been transformed into the Land of Product Overkill.

By Barry Levine • July 2, 2019

Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership

The campaign includes an ad by an aspiring filmmaker that features WWE star Roman Reigns, who appears in the forthcoming "Fast & Furious" spinoff.

By Barry Levine • July 2, 2019

Twitch readies 2-day live shopping show for Amazon Prime Day

Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

By Robert Williams • July 1, 2019

Country Time taps programmatic OOH to advocate for lemonade stands

Messaging is customized in several cities where there are ordinances against operating a lemonade stand.

By Dianna Christe and Chantal Tode • July 1, 2019

KFC suits up Cheetos mascot as new Colonel Sanders

Chester Cheetah is hawking sandwiches as the QSR taps a different brand icon for the first time.

By Dianna Christe • July 1, 2019

P&G continues racial bias conversation with new film

Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant.

By Tatiana Walk-Morris and Chris Kelly • June 28, 2019

Comic Dive: Stranger Days

Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things."

By John Hazard • June 28, 2019