Stella Artois' holiday social experiment seeks to unite neighbors over beer

The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.

By Barry Levine , Peter Adams • Nov. 22, 2019

TikTok owner tops Baidu as China's No. 2 digital ad company

ByteDance's ad revenue surged 113% in the country during the first half of 2019 from a year earlier.

By Robert Williams • Nov. 21, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile

New holiday novelty items from two marketers layer in social media promotions to spread awareness.

By Barry Levine • Nov. 21, 2019

Oreo emphasizes forging connections in largest holiday campaign to date

Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements.

By Peter Adams • Nov. 21, 2019

Instagram curates shoppable holiday collections inspired by 2019's top trends

Popular hashtags on the platform like #PartyLewk and #NewParents informed a selection of products users can purchase directly in-app.

By Robert Williams • Nov. 20, 2019

Ad-free engagement: Is organic virality a quest or a happy accident?

Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.

By Shane Schick • Nov. 20, 2019

Beef industry brings 2-hour sizzling meat video to the big screen

Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.

By Barry Levine • Nov. 19, 2019

Snapchat's Discover tab extends ads up to 3 minutes

Xfinity and Nissan tested the new longer format that is unskippable ​in the first six seconds and then switches to being skippable for the rest.

By Robert Williams • Nov. 19, 2019

Dick's Sporting Goods brings gear to life in CGI holiday spot

Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.

By Barry Levine • Nov. 19, 2019

Coty acquires majority stake in Kylie Jenner's beauty business for $600M

The acquisition, which includes Kylie Jenner's Kylie Cosmetics and Kylie Skin, is expected to close in Q3 2020.

By Cara Salpini • Nov. 18, 2019

Car-sharing service Turo rents out 'Mortymobile' for 'Rick and Morty' tie-up

The vehicle, which promotes the series' return for a fourth season, is a 2010 Mica Mazda 3 with a giant fiberglass Morty attached on top.

By Dianna Christe • Nov. 18, 2019

TikTok craze continues as app surpasses 1.5B global downloads

Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.

By Peter Adams • Nov. 18, 2019

YouTube readies beauty influencer contest series with James Charles

Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.

By Robert Williams • Nov. 18, 2019

Saks creates multichannel experience for 'Frozen 2' holiday windows

The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

By Dianna Christe • Nov. 18, 2019

TikTok opens door to social commerce with test of shoppable video links

Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.

By Peter Adams • Nov. 15, 2019

DVD Netflix celebrates 21st birthday with winter swag giveaway on social

Subscribers can share pictures of the iconic red envelopes with the hashtag #DVDme on Facebook, Instagram and Twitter to win branded gear.

By Robert Williams • Nov. 15, 2019

Comic Dive: Chicken Sandwich Kerfuffle

Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich.

By John Hazard • Nov. 15, 2019

Samsung boosts awareness with microinfluencer campaign defending green chat bubbles

A GIF-heavy effort contrasting with the blue chat messages of Apple's iMessage received 63% positive sentiment among younger social media users.

By Robert Williams • Nov. 14, 2019

Busch awards free beer to NASCAR fans who tweet about Kevin Harvick

Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.

By Robert Williams • Nov. 14, 2019

Jennie-O Turkey puts social influencers on annual Thanksgiving hotline

Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.

By Dianna Christe • Nov. 13, 2019

Gucci's holiday campaign opens a Snapchat portal to a virtual beach

However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.

By Robert Williams • Nov. 13, 2019

The ins and outs of simpler brand identities

Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.

By Dianna Christe • Nov. 13, 2019

Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options

While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.

By Barry Levine • Nov. 12, 2019

Bloomberg: Instagram to cover creators' IGTV production costs

In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.

By Robert Williams • Nov. 12, 2019

Mixed reality apps will quintuple ad revenue to $11B by 2024, study says

Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.

By Robert Williams • Nov. 12, 2019