Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway

Amazon Treasure Trucks will hand out free energy drinks to encourage people to "show up" to work the Monday after the big game.

By Dianna Christie • Jan. 31, 2020

Comic Dive: Super Bowl Product Blitz

Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products.

By John Hazard • Jan. 31, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Kobe Bryant's death casts long shadow over Super Bowl LIV marketing

Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game.

By Peter Adams • Jan. 31, 2020

Facebook's ad revenue rises 25% to record $20.7B

The company doesn't share user data for Instagram, Messenger and WhatsApp, but said the number of people who use at least one of its services rose 11% to 2.3 billion.

By Robert Williams • Jan. 30, 2020

Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl

During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single.

By Peter Adams • Jan. 30, 2020

Frank's RedHot livestreams game show against Super Bowl

Donnie Wahlberg will challenge Twitter users to a game of "Spin the Bottle" for a chance to win a grand prize of $36,500.

By Robert Williams • Jan. 30, 2020

Ryan Reynolds' Mint Mobile touts free offer during Super Bowl

Instead of spending more than $5 million on a TV ad, the prepaid carrier is offering three months of free service to people who sign up during the game.

By Robert Williams • Jan. 30, 2020

Doritos lets mobile fans create Super Bowl dance videos with AI app

The snack brand looks to inspire TikTok dance videos with its big game ad starring Lil Nas X and Sam Elliott.

By Robert Williams • Jan. 30, 2020

Walmart's 1st Super Bowl ad touts pickup service with famous aliens

The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart.

By Dianna Christie • Jan. 30, 2020

Tums' Super Bowl contest has fans rate their heartburn with blue dot emoji

Instead of airing a pricey ad, the counterprogramming strategy could ride game day buzz and engage viewers who "second screen" on mobile devices.

By Robert Williams • Jan. 29, 2020

Popeyes sells athleisure inspired by Beyoncé's Ivy Park line

New limited-edition apparel comes after some fans noticed the similarities between the singer's sold-out Adidas collection and the QSR chain's uniforms.

By Dianna Christie • Jan. 29, 2020

Mtn Dew brings 'Shining'-inspired Super Bowl campaign to social media

The PepsiCo brand is extending its big game effort with Instagram, Snapchat and TikTok elements.

By Robert Williams • Jan. 29, 2020

Sports sponsorship spend to increase the most in a decade, report says

Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%.

By Dianna Christie • Jan. 29, 2020

Hyundai unveils TikTok video short to support Super Bowl campaign

The carmaker's video stars former "Saturday Night Live" cast member Rachel Dratch completing the popular #onedayafterwatching challenge.

By Robert Williams • Jan. 28, 2020

Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest

Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.

By Robert Williams • Jan. 28, 2020

Microsoft invests in mobile ad startup aimed at kids

SuperAwesome, which lets marketers buy ads that are based on context and not personal data, works with brands like Mattel, Hasbro and NBCUniversal.

By Robert Williams • Jan. 28, 2020

Planters halts #RIPeanut campaign after Kobe Bryant's death

As sports fans mourn the loss of a celebrated athlete, consumers may have felt it in poor taste for the snack brand to playfully mourn its 104-year-old mascot.

By Dianna Christie • Jan. 28, 2020

How Super Bowl regular Avocados From Mexico keeps its strategy fresh

With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald.

By Peter Adams • Jan. 27, 2020

Doritos rebrands Post Malone as Post Limón for new product push

After the spot debuted at last night's Grammy Awards, the rapper changed his name on social media to support the campaign.

By Dianna Christie • Jan. 27, 2020

Banana Republic celebrates artistic visionaries in campaign for Black History Month

The "Color-Full" campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.

By Dianna Christie • Jan. 24, 2020

K-Y's racy Instagram challenge seeks 'chief pleasure officer'

The brand of intimate lubricants will review selfies where users make suggestive faces to select someone to fill the post for a year.

By Robert Williams • Jan. 24, 2020

Marketers unify to stop flow of ad revenue to 'harmful' content

Even with the backing of some of the world's biggest marketers, including P&G, Mars and PepsiCo, GARM's goals might not be realized in the near future.

By Robert Williams • Jan. 24, 2020

Aerie expands 'real' role model push with social contest, 8 new ambassadors

This year, a social media contest will dish out $400,000 in grants to 20 women to make positive changes in their local communities.

By Dianna Christie • Jan. 24, 2020

Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising

News of an executive search arrives as more marketers are warming to TikTok's product offerings, including a reported self-serve ad platform.

By Peter Adams • Jan. 23, 2020

52% of retailers will boost 2020 social media ad budgets, study says

Facebook, retailers' biggest priority, has added more e-commerce features to better woo these marketers.

By Robert Williams • Jan. 23, 2020