Foursquare merges with location data rival Factual

While COVID-19 currently limits people's movements, the combined companies will be well positioned for growth when the pandemic subsides and people return to everyday activities.

By Robert Williams • April 7, 2020

Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief

The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.

By Dianna Christie • April 7, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

GoPro launches #HomePro challenge as COVID-19 keeps people inside

The maker of action sports cameras is urging people to share creative photos and videos on Instagram, TikTok, YouTube or Facebook.

By Robert Williams • April 6, 2020

Essence hosts virtual wellness event to reach people in lockdown

The media company's event included presentations from leaders across fields and used a live Q&A platform to let viewers at home participate.

By Dianna Christie • April 6, 2020

Brands recalibrate to community-building during quarantine

Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?

By Natalie Black (Koltun) • April 6, 2020

Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok

In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.

By Robert Williams • April 3, 2020

Russell Stover readies GIFs, Instagram 'bunny hunt' for Easter

"The Great Bunny Hunt" will challenge people to find chocolate bunnies hidden in photos for a chance to win a year of free candy.

By Robert Williams • April 3, 2020

Snapchat user engagement for app ads jumps during pandemic

Overall usage is up, but is difficult to monetize as many advertisers suspend or cancel campaigns amid widespread store closures and layoffs.

By Robert Williams • April 3, 2020

Report: Walmart suspends affiliate program with MagicLinks, Rakuten

The suspension could hurt influencers and other creators that rely on affiliate incomes as advertising retreats and programs are cut.

By Dianna Christie • April 3, 2020

Amazon drops out of NewFronts, joining Twitter, Digitas and Walmart's Vudu

Other publishers like YouTube told Adweek they still plan to participate in the rescheduled event, but are working through what presentations will look like.

By Peter Adams • April 2, 2020

Honda shifts gears with campaigns to highlight COVID-19 relief

Efforts by the carmaker include a #LessDriveMorePark social media campaign from its Acura luxury brand.

By Robert Williams • April 2, 2020

Michelob Ultra 'trick shot' challenge raises money for COVID-19 relief

Brooks Koepka announced the effort in which the beer brand will donate $1 to United Way for every indoor golfing video posted on Twitter.

By Robert Williams • April 2, 2020

Stella Artois taps 'Love Is Blind' stars to talk romance on Instagram Live

Couples who get engaged while social distancing can post with the hashtag #WeddingContest to enter for a chance to have the brand fund their wedding.

By Dianna Christie • April 2, 2020

HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor

The push aims to encourage personal savings during Financial Literacy Month by enlisting social influencers and a contest.

By Dianna Christie • April 2, 2020

Snapchat brings Stories to other apps

By integrating with App Stories, developers can let users post disappearing messages from Snapchat​ without needing specialized coding expertise.

By Robert Williams • April 1, 2020

T-Mobile urges gratitude for 'helpers' on April Fools' Day

Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief.

By Robert Williams • April 1, 2020

Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 1, 2020

Lowe's supplies inspiration for DIY signs to thank healthcare workers

The campaign calls on consumers to share their gratitude through crafts and post photos online with the hashtag #BuildThanks.

By Dianna Christie • April 1, 2020

Hasbro supports families staying indoors with new online resources

Bring Home the Fun website supplies useful ideas and relatable stories for parents seeking ways to keep kids occupied during coronavirus lockdowns.

By Dianna Christie • March 31, 2020

Hard seltzer brand plans 'biggest digital cheers in history' to bartenders

Crook & Marker's #CheersUp campaign is raising money for hospitality workers suffering financial hardship during the coronavirus pandemic.

By Robert Williams • March 31, 2020

Sennheiser livestreams IGTV concert series for housebound fans

While the concerts are free to watch, the audio company asks fans to donate to the WHO in support of its efforts to stop the pandemic's spread.

By Robert Williams • March 30, 2020

E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness

With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.

By Robert Williams • March 30, 2020

Cottonelle urges people to stop stockpiling toilet paper with social campaign

Every time someone uses the hashtag #ShareASquare in a post, the brand will donate $1 to United Way's COVID-19 fund.

By Robert Williams • March 30, 2020

The Giant Company takes to social media to stop panic buying

To minimize hoarding and remind people about those in need, the grocer has launched a campaign called #MoreForAll on Facebook.

By Jessica Dumont • March 27, 2020

Magna: Digital ad sales will dip 2% in H1 and rebound in H2

Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.

By Dianna Christie • March 27, 2020