Social Media: Page 67


  • 'Fortnite' sees record 12.3M attendees for virtual rap concert
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    Retrieved from Travis Scott on April 27, 2020
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    'Fortnite' virtual rap concert draws record 12.3M attendees

    The hit game let players buy virtual outfits, gear and other accessories as part of its partnership with rapper Travis Scott.

    By April 27, 2020
  • Facebook unveils video chat features for its apps
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    Courtesy of Facebook
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    Facebook revamps video chat features across its app suite to rival Zoom

    Messenger Rooms will let up to 50 people participate in group video calls, and small- and mid-sized businesses can soon charge money for access to livestreamed events.

    By April 27, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Miller High Life helps couples get married at home
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    Courtesy of Miller High Life
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    Miller High Life helps couples get married at home

    A contest for couples whose weddings were canceled due to the coronavirus pandemic is offering three winners an officiant, photographer and $10,000.

    By Dianna Christie • April 27, 2020
  • NFL kicks off #GoingPro hashtag challenge on TikTok for Draft Day
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    Courtesy of TikTok
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    NFL scores 580M views with Draft Day TikTok challenge

    The league's programming on the viral video app includes a simulcast of the NFL's virtual fundraiser for COVID-19 relief and new in-app effects.

    By April 24, 2020
  • In-app purchases jump 22% on mobile usage gains, study says

    Digital banking apps increased their installs 60% as people limit visits to banks.

    By April 24, 2020
  • Honda sponsors esports matchups between NHL players

    As the hockey league looks to engage fans during lockdowns, the matchups will be widely distributed across broadcast and streaming channels.

    By Dianna Christie • April 24, 2020
  • A picture of the exterior of a CVS Pharmacy with the logo and name in view.
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    Bruce Bennett via Getty Images
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    Report: CVS forms digital ad network

    The CVS Media Exchange will have display and search ad formats, and placements on digital platforms such as Google, Facebook and Instagram.

    By April 24, 2020
  • Restaurant in New York City during the coronavirus pandemic
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    The image by Anthony Quintano is licensed under CC BY 2.0
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    Coronavirus reshapes consumer habits, creating 4 new segments, report finds

    Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop.

    By April 23, 2020
  • Denny's gets into gaming with presence on multiplayer platforms
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    Permission granted by Denny's
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    Denny's gets into gaming with presence on multiplayer platforms

    The casual dining chain's Dennys247 account is on Nintendo's Switch, Microsoft's Xbox and Sony's PS4.

    By April 23, 2020
  • Pinterest strengthens ties with software for creators
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    Courtesy of Pinterest
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    Pinterest strengthens ties with software for creators

    Creators can use Adobe Spark, Over, PicMonkey and Canva to design and publish posts directly on Pinterest.

    By April 23, 2020
  • Bud Light asks NFL fans to #BooTheCommish for COVID-19 relief
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    Retrieved from NFL on April 21, 2020
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    NFL draft draws 100 brands for 3-day broadcast

    Lowe's, Bud Light Seltzer, Pizza Hut and Verizon are among the prominent sponsors of the event, which kicks off tonight and will be virtual this year.

    By April 23, 2020
  • App installs surge as lockdowns keep people at home, study says

    Gaming, business and food delivery apps showed the strongest growth in Q1 from a year earlier.

    By April 22, 2020
  • Snap revenue surges 44% as user base expands 11M

    Significantly better-than-expected results for Snapchat's parent company in Q1 quell some concerns that the pandemic is hurting ad sales.

    By April 22, 2020
  • Oscar Mayer ad imagines what a socially distant barbecue could look like
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    Courtesy of Oscar Mayer
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    Oscar Mayer looks to keep cookout season alive with socially distant barbecues

    The Kraft Heinz brand is promoting a Front Yard Cookout on May 2 and will donate up to 1 million meals if fans share photos of their setup on Twitter.

    By Dianna Christie • April 22, 2020
  • GroupM shuts down retail specialist agency Triad

    The closure reflects how retail media has evolved, with Walmart, Amazon and Target all ramping up the in-house sale of ads on their websites.

    By Dianna Christie • April 21, 2020
  • Group Nine links with Facebook on 10 original Watch shows

    Six of the shows are part of a Facebook program that supports collaborations among content creators who make videos exclusively for Watch.

    By April 21, 2020
  • Bud Light asks NFL fans to #BooTheCommish for COVID-19 relief
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    Retrieved from NFL on April 21, 2020
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    Bud Light asks NFL fans to #BooTheCommish for COVID-19 relief

    The Anheuser-Busch brand's Twitter campaign poking fun at Roger Goodell ​raises money for the NFL Draft-a-Thon charity.

    By April 21, 2020
  • NBA teams with Microsoft on gamified streaming service

    Borrowing some concepts from video games, the platform will reward viewership and use AI to deliver personalized content to sports fans at home.

    By Dianna Christie , April 20, 2020
  • Facebook launches gaming app to rival Twitch, YouTube

    The app has a mix of casual games and access to gaming communities, along with a Go Live button that lets people see streams of other mobile games.

    By April 20, 2020
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    Cara Salpini for Retail Dive
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    Foot Locker's Champs Sports, Eastbay build community around student athletes

    In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown.

    By Dianna Christie • April 20, 2020
  • Share Your Toilet Paper sign, Magnolia Blvd, Burbank, California, USA
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    The image by Cory Doctorow is licensed under CC BY-SA 2.0
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    How coronavirus could usher in a new era of brand purpose

    The demand for businesses tangibly contributing to public good will only grow in the tumultuous months ahead, analysts said.

    By April 17, 2020
  • Zennie expands esports tie-up with additional sponsorships
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    Courtesy of Zenni
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    Zenni eyewear expands esports tie-up with fresh sponsorships

    The DTC brand became the official eyewear of the Houston Outlaws and Pittsburgh Knights and started social accounts to promote esports affiliations.

    By April 17, 2020
  • BMW's esports marketing undergoes 'major expansion' in response to coronavirus
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    Courtesy of BMW
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    BMW's esports marketing undergoes 'major expansion' amid coronavirus

    The automaker is deeply integrating its marketing and innovation efforts with five top teams from around the world as esports continue to thrive.

    By Dianna Christie • April 17, 2020
  • Headspace, 'Sesame Street' debut YouTube meditation videos for kids
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    Courtesy of Headspace
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    Headspace, 'Sesame Street' debut YouTube meditation videos for kids

    The biweekly "Monster Meditations" teach mindfulness, meditation and social skills as families cope with pandemic-related stress.

    By April 17, 2020
  • College students wearing caps and gowns for graduation
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    Rattankun Thongbun/Getty Images Plus via Getty Images
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    P&G's Aussie sponsors virtual college graduation

    Hosted by Her Campus, the digital event aims to boost morale among young women as COVID-19 cancels commencement events across the country.

    By Dianna Christie • April 17, 2020