5 location-based tools for non-local brands

If your brand isn't local, it's impersonal. But don't worry; you can fix that. The fact is that every brand is connected to a physical location in some way.

By Ryan Willumson • June 4, 2012

The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mis...

By Ryan Willumson • June 4, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

With Buddy Media Deal, Salesforce Targets CMOs

With the deal, Salesforce is looking to build out tech tools for marketers as they increasingly use social media to listen to and connect with consumers.

By Ryan Willumson • June 4, 2012

B2B Brand Says Facebook Ads Drove Sales

HubSpot credits sophisticated tactics for Q1 sales on the social site.

By Ryan Willumson • June 4, 2012

Chris Brogan on bad social brand management

Author and blogger uses personal experience with his credit union on Facebook to frame a larger issue

By Brian Warmoth • June 4, 2012

Walmart.com to launch subscription-sampling program

Goodies will offer a Birchbox approach to artisanal food products

By Brian Warmoth • June 1, 2012

Facebook rolls out status update promotions

How much would you pay to promote your status update?

By Brian Warmoth • May 31, 2012

10 entertainment brands that 'get' social

The knock on Hollywood is that it's been slow to adapt in the digital age

By Brian Warmoth • May 31, 2012

Does advertising in social games work?

In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming

By Brian Warmoth • May 31, 2012

Salesforce to acquire Buddy Media

Salesforce.com, rapidly expanding beyond its customer relationship management roots, has agreed to acquire social media campaign management company Buddy Media

By Brian Warmoth • May 31, 2012

10 LinkedIn tips for building your business

Are you using LinkedIn to grow your business? With 161 million business members, LinkedIn provides a lot of opportunities

By Brian Warmoth • May 30, 2012

Pepsi, Twitter ink yearlong deal

The Twitter-Pepsi deal, centering on music, is Twitter's most extensive to date

By Brian Warmoth • May 30, 2012

Facebook's true value to marketers

There is one thing missing in most of the hype over Facebook's massive IPO

By Brian Warmoth • May 29, 2012

Infographic: B2B – LinkedIn or Facebook?

This is an interesting infographic from Unbounce and Bop Design that points to the strengths and weaknesses of LinkedIn and Facebook for Business to Business (B2B) marketing

By Brian Warmoth • May 29, 2012

MTV revs up social efforts around annual Movie Awards

Continuing its effort to engage viewers with social media, MTV is taking votes for an annual movie award via Twitter for the first time

By Brian Warmoth • May 29, 2012

Why Facebook's IPO Woes Matter To Marketers

Advertising on Facebook is great for some brands, but it simply does not offer adequate ROI for many others, as evidenced by the timely withdrawal of GM' advertising efforts on the platform. This is the essential point of the company's disappointing IPO.

By Ryan Willumson • May 25, 2012

Coca-Cola Aims to Connect With Teens on Tumblr

Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.

By Ryan Willumson • May 25, 2012

Lawmakers Praise Twitter, But Have Questions Too

Twitter scored a lot of points in Washington recently when it publicly came out in support of the government's Do Not Track policy recommendation for Web companies. But that doesn't mean the social networking and micro-blogging company can rest easy. While praising Twitter for its Do N...

By Ryan Willumson • May 24, 2012

Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.

By Ryan Willumson • May 24, 2012

Be Careful What You Tweet, Pin or Check Into—Someone's Watching

Back in April you may have tweeted how much you hate doing taxes. Sometime later you may have been browsing the Web and noticed ads for TurboTax popping up. That probably wasn't an accident. That's because TurboTax-maker Intuit was testing NY-based startup LocalResponse’s new Int...

By Ryan Willumson • May 24, 2012

5 New Twitter Tools to Boost Your Marketing

Are you seeing the results you want from your Twitter activities? There are over 1,000,000 different apps for Twitter and a new one is added every second. This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting. I took a look at ...

By Ryan Willumson • May 24, 2012

Sure-fire ways to improve your brand's social presence

You're posting content about your brand that you feel is relevant, but there's a problem -- you're present, you're trying, yet nothing is happening.

By Ryan Willumson • May 23, 2012

TrendWatch: DIY rich media ads

What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.

By Ryan Willumson • May 23, 2012

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend.

By Ryan Willumson • May 23, 2012

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.

By Ryan Willumson • May 23, 2012