Social Media: Page 245
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Facebook's new ad targeting ideal for B2B and recruiting
Later this year, you'll be able to target users by employer and job title.
By Wendy Parish • Jan. 27, 2014 -
Will FTC investigate Microsoft's 'native' YouTube campaign?
Microsoft paid for Xbox One endorsements on YouTube network Machinima, but only some included disclosures.
By Wendy Parish • Jan. 24, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter introduces analytics for Twitter Cards
The social network now offers deeper insight to publishers and brands on how their tweets perform.
By Wendy Parish • Jan. 23, 2014 -
Fotolia
SocialCode hires new client services VP
The Facebook and Twitter ads partner has brought on Colin Sutton to lead client strategy.
By Wendy Parish • Jan. 23, 2014 -
Facebook continues to build foundation for mobile ad network
This week, Facebook is testing ads in third-party mobile apps.
By Wendy Parish • Jan. 22, 2014 -
Native ad startup Sharethrough secures $17M in funding
The startup wants to be a network for native ads.
By Wendy Parish • Jan. 22, 2014 -
Facebook changes algorithm to downgrade text updates from Pages
The social network claims users don't want to see text updates from brand pages.
By Wendy Parish • Jan. 21, 2014 -
Nielsen: 7 out of 10 brand tweeters also talk about TV
Nielsen's Social Guide shows that those tweeting about brands are likely to tweet about TV as well.
By Wendy Parish • Jan. 21, 2014 -
Twitter's VP of product development resigns
Michael Sippy announces his departure with a blog post and Vine video.
By Wendy Parish • Jan. 17, 2014 -
Lowe's jumps on board new social Q&A app Jelly
The home improvement retail chain may be the first brand to join the app.
By Wendy Parish • Jan. 16, 2014 -
Twitter adds better targeting functions to Tailored Audiences
The new features can build lists based on user bios, follower counts, verified status and more.
By Wendy Parish • Jan. 14, 2014 -
Omaha gets publicity boost from Peyton Manning
The Denver Broncos quarterback shouted the city's name 44 times during Sunday's game against the San Diego Chargers.
By Wendy Parish • Jan. 14, 2014 -
Google makes most expensive acquisition yet with Nest
The tech giant paid $3.2 billion for the developer of smart thermostats and smoke detectors.
By Wendy Parish • Jan. 13, 2014 -
'Post ad tech' firm Turn raises $80M in funding
Turn will invest the funding in further developing its data platform.
By Wendy Parish • Jan. 13, 2014 -
IDG Connect: Social media's B2B buying influence on the rise
A new study says that social media will become the biggest content influence for B2B buyers within two years.
By Wendy Parish • Jan. 10, 2014 -
Facebook to retire Sponsored Stories on April 9
The social network has decided to scrap the controversial ad product that has gotten the company in trouble over privacy issues.
By Wendy Parish • Jan. 10, 2014 -
Digital media scrambles to keep up with legal marijuana
Last week's legalization of recreational marijuana in Colorado created a whole new industry in digital media.
By Wendy Parish • Jan. 10, 2014 -
Is the webpage dead?
Publishers are increasingly converting to streams rather than a finite webpage.
By Wendy Parish • Jan. 9, 2014 -
Elizabeth Regan/Industry Dive
The Startup Guide to Screwing Up
Saya Weissman | January 8, 2014 It has been quite a ride recently for Snapchat’s CEO Evan Spiegel. This week alone he publicly dissed Mark Zuckerberg — declining an invite to Facebook’s Palo Alto headquarters and suggesting the social network’s CEO come to him i...
Jan. 8, 2014 -
Social media 'click farms' are big business
Paying for Facebook likes, Twitter followers, and YouTube views has become commonplace among businesses, celebrities and even the U.S. State Department.
By Wendy Parish • Jan. 7, 2014 -
Why Apps Will Dethrone Content as King of Digital Marketing
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
Jan. 6, 2014 -
Was ‘Hercules’ A Branding Win for The Weather Channel?
Was ‘Hercules’ A Branding Win for The Weather Channel? Haniya Rae | January 3, 2014 There was a time when snowstorms were not news. They were just what happens in winter. That time is not now. Last night, a storm swept through the Northeast, delivering between five and 20 i...
Jan. 3, 2014 -
Analysts predict mobile advertising will grow by 64% in 2014
A report from LinkedIn Marketing Solutions shows promising numbers for mobile and native advertising in the coming year.
By Wendy Parish • Jan. 3, 2014 -
Social marketing company Spredfast raises $32.5M in funding
The social marketing company has raised a total of $60 million to date.
By Wendy Parish • Jan. 3, 2014 -
Pew Research: Americans diversifying social media use
A new report from Pew Research shows 42% of online adults use two or more social networks.
By Wendy Parish • Dec. 31, 2013
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