Social Media: Page 173
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Despite missing 2 hour mark, Nike's marathon stunt was a marketing win
"Breaking2" equipped some of the world's fastest runners with Zoom Vaporfly Elite sneakers, drawing millions of views on social.
By David Kirkpatrick , Peter Adams • May 8, 2017 -
Untitled Worldwide, photographer/director Valerio Spada
Gap opts for real people over models in diversity-minded campaign
The clothing retailer and agency Untitled Worldwide scoured grocery stores, malls and colleges to find 20 people to represent the brand this summer.
By Natalie Black (Koltun) • May 5, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Time Inc.'s big digital video push includes live shows, social-only brands
A Sports Illustrated streaming service, four new "all-social" brands and an ad product that quintuples video inventory are just pieces of the massive rollout.
By David Kirkpatrick • May 5, 2017 -
Colonel Sanders is a romance novel hunk in KFC's 'steamy' Mother's Day promo
A free copy of "Tender Wings of Desire" comes paired with meals on what's usually the brand's best-selling day of the year.
By David Kirkpatrick • May 5, 2017 -
Facebook's next big bets include Ad Breaks, linking ads to sales
Despite the company's strong Q1 earnings, some advertisers remain skeptical that users are as in love with video ads as Facebook is.
By Peter Adams • May 4, 2017 -
The CMO role is shifting in 2017
From creating hybrid roles combined with other business functions to eliminating the C-suite spot altogether, brands are rethinking the CMO position.
By David Kirkpatrick • May 4, 2017 -
Adobe Stock
Forrester: CMOs could pull up to $2.9B in display ad spending
A new report forecasts the end of advertising as we know it as marketers take a hard look at interruptive models.
By David Kirkpatrick • May 3, 2017 -
Deep Dive
Beauty marketers buck broader downward trends as digital innovation blooms
Millennials and makeup have a strong bond that beauty retailers and brands are cultivating through AR, AI and shoppable social media ads.
By Rachel Brown • May 3, 2017 -
Kraft Heinz doubles Oscar Mayer's marketing budget as it promotes healthier hot dogs
#ForTheLoveOfHotDogs showcases the removal of nitrates and nitrites, artificial preservatives and by-products.
By David Kirkpatrick • May 2, 2017 -
Coke transcends foodie boundaries in chef influencer-fueled campaign
Culinary creators Aarón Sánchez and Roblé Ali show off how the soft drink pairs with pretty much anything.
By David Kirkpatrick • May 2, 2017 -
Facebook automates rights management for video content owners
Taking ad revenue from matching content is a core focus.
By David Kirkpatrick • May 1, 2017 -
Unicorn frapp frenzy spurs more mobile, digital innovation at Starbucks
One quirky drink drove social sharing, traffic, brand awareness and affinity. Now, the coffee giant looks to replicate the success.
By David Kirkpatrick • May 1, 2017 -
Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid
Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them.
By David Kirkpatrick • May 1, 2017 -
Deep Dive
Why consultancies aren't upending the agency-client model just yet
Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.
By David Kirkpatrick • May 1, 2017 -
Tostitos lets fans create custom digital piñatas for Cinco de Mayo
Though the promise of a candy shower is notably absent, the avatars can be shared on Facebook, Twitter or Instagram to enter the sweepstakes.
By David Kirkpatrick • April 28, 2017 -
Study: Mobile dominated online ad spend for first time in 2016
Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.
By David Kirkpatrick • April 27, 2017 -
Snapchat expands geofilters options for advertising partners
In a move that should ramp up revenue, the platform is letting partners sell sponsored efforts via the popular format.
By David Kirkpatrick • April 26, 2017 -
Doritos bags get musical punch for 'Guardians of the Galaxy Vol. 2'
Exclusive packaging doubles as a cassette player for the film's retro-flavored soundtrack.
By David Kirkpatrick • April 26, 2017 -
LinkedIn launches new targeting capabilities
Matched Audiences offers marketers website retargeting, as well as account and contact targeting.
By David Kirkpatrick • April 25, 2017 -
Why Pinterest is dropping its Like button
The platform is making moves to distinguish itself in an ever-more crowded social field.
By David Kirkpatrick • April 24, 2017 -
In reversal, the Guardian ditches Facebook Instant Articles, Apple News
The face-off with publishers continues as some walk while others are getting deals to produce premium video content.
By David Kirkpatrick • April 24, 2017 -
Deep Dive
How Topix accelerated campaign decision-making, profitablity via predictive analytics
The digital media company freed up more spend for experimentation by turning off losing campaigns 3x faster.
By David Kirkpatrick • April 24, 2017 -
FTC sets sights on Instagram influencers
The new approach could be more effective at bringing about change than previous efforts that targeted brands only.
By David Kirkpatrick • April 21, 2017 -
Unilever's Suave flips the switch on influencers
Trendier packaging and a reversed name fooled a lot of beauty mavens in a new campaign.
By David Kirkpatrick • April 20, 2017 -
Coca-Cola shakes up a signature campaign to deepen personalization
For its fourth iteration, "Share a Coke" will expand to more products and include last names for the first time.
By David Kirkpatrick , Peter Adams • April 20, 2017
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