Social Media: Page 168
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Forrester: Consumers are adept at avoiding ads
Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study.
By David Kirkpatrick • July 31, 2017 -
Delta repaints Brooklyn 'selfie' wall to map out 133 of its travel destinations
A fresh coat is being applied to a building the airline previously used to showcase a partnership with the dating app Tinder.
By David Kirkpatrick • July 31, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Column
Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
One marketer misses the mark while dramatically different sentiments from two others hit the right chords.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017 -
La Croix wins over millennial taste buds with Instagram micro-influencers
Insta-worthy pastel packaging has helped breathe new life into the 30-plus-year-old sparkling water brand.
By David Kirkpatrick , Peter Adams • July 28, 2017 -
Facebook underscores marketing opportunity with short-form mobile video
Creating "snackable" content has driven business results for brands like Tropicana and Ben & Jerry's, COO Sheryl Sandberg said on the company's Q2 earnings call.
By David Kirkpatrick , Peter Adams • July 27, 2017 -
L'Oréal Paris puts heavy social push behind National Lipstick Day
On top of encouraging users to share photos and video with a branded hashtag, the company is leveraging the event to launch its Colour Riche Matte Lipstick.
By David Kirkpatrick • July 27, 2017 -
Instagram influencers game its algorithm with collaborative pods
When influencers team up in a pod, engagement numbers are artificially improved causing the platform's algorithm to display their content to more users.
By David Kirkpatrick , Natalie Black (Koltun) • July 27, 2017 -
Target Twitter interactions drive up 'brand love' 11%
The big-box retailer's Twitter strategy also drove an 8% increase in shopping intent among those who shop only once a month by using Promoted Tweets.
By Dan O'Shea • July 26, 2017 -
Study: Social media spending increased 40% in Q2
The big growth areas are mobile and product ads. Additionally, social ad costs are up while search ad rates are down.
By David Kirkpatrick • July 26, 2017 -
Fotolia
CPG ad reductions intensified in Q2, reports IPG
The ad agency holding group's CEO said the sector had a disproportionate negative impact on revenue.
By David Kirkpatrick , Chantal Tode • July 26, 2017 -
Quilted Northern unrolls toilet paper wedding dress designs
The brand's first year sponsoring an annual competition saw 1,517 entrants spin its bath tissue into some stunningly intricate gowns.
By David Kirkpatrick , Peter Adams • July 26, 2017 -
Report: Facebook to enter crowded smart speaker market
A rumored touchscreen device might just be the tip of the hardware iceberg for the social media giant, according to Business Insider.
By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017 -
Study: Facebook takes top spot for connectedness
Consumers name Facebook far more than any other brand when asked about companies that connect the world.
By David Kirkpatrick • July 24, 2017 -
Deep Dive
How Purple nets viral hits out of video ads about mattresses
Focusing on scale over virality has lead to ads that see north of 50 million views and helped the brand cut through a crowded space.
By Ken Magill • July 24, 2017 -
Under Armour speaks to female achievement in content-rich global campaign
"Unlike Any" celebrates the brand's women ambassadors with spoken word collaborations and 200 pieces of digital and social media content.
By David Kirkpatrick • July 20, 2017 -
Study: 66% of marketers say email is most effective holiday marketing channel
Campaigner's 2017 "Christmas in July" survey emphasized that early preparation led to success in 2016.
By David Kirkpatrick • July 20, 2017 -
Study: US restaurateurs take lackadaisical, social-first approach to marketing
A TripAdvisor survey found 85% of respondents think they should be doing more to promote their business.
By David Kirkpatrick • July 19, 2017 -
Lay's latest flavor contest lets fans cast votes via Snapchat
Twitter and Instagram are also taking submissions, with finalists including Kettle Cooked Everything Bagel with Cream Cheese.
By David Kirkpatrick • July 19, 2017 -
Report: YouTube boycott fervor cools, but P&G, Walmart still stay away
Coverage of the brand safety controversy has waned, but the platform's reassurances aren't enough for some big ad spenders.
By David Kirkpatrick , Natalie Black (Koltun) • July 19, 2017 -
Auto dealerships test inventory-based Facebook ad program
Ads are automatically populated with available inventory and beta testers have seen an average 116% increase in clickthroughs.
By David Kirkpatrick • July 19, 2017 -
Ted Danson brings self-deprecating snobbery to funny new Smirnoff videos
The campaign extension features a series of YouTube videos, some of which will be used for national TV ads later this year.
By David Kirkpatrick • July 19, 2017 -
Sponsored by Crimson Hexagon5 Ways to Use Social Media Data for Business Insights
Social media analysis can fuel fast, data-driven strategy decisions about your audience to keep your brand one step ahead of the competition.
July 18, 2017 -
Study: More than 80% of Gen Zers report social media influences shopping habits
Snapchat was cited as a standout platform, affecting purchase decisions for 21% of the age group.
By David Kirkpatrick , Peter Adams • July 18, 2017 -
Nordstrom hones Snapchat strategy for annual anniversary sale
Snapcodes printed on coffee cups, catalogs, ad materials and at in-store locations unlock a custom branded lens.
By David Kirkpatrick , Natalie Black (Koltun) • July 18, 2017 -
Opinion
6 ways to get socially-conscious ads right
System1 Group's Tom Ewing lays down why some socially-conscious ads work while others fall flat.
By Tom Ewing • July 18, 2017
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