Social Media: Page 151
-
McDonald's logo flip stunt for International Women's Day falls flat
The fast-food giant spun its iconic Golden Arches around for the first time to a "W" and swiftly earned criticism online.
By Peter Adams • March 8, 2018 -
Kellogg's celebrates National Cereal Day with NYC bash featuring Hailee Steinfeld
The New Year's Eve-styled party included refreshments like a Loopy Froot Loops Cocktail, and Kellogg's is posting its recipes online so fans can create and share their own.
By Erica Sweeney • March 7, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Disney, Accenture partner to prototype next-generation entertainment experiences
Fjord, the consultancy's design and innovation unit, will work with Disney's StudioLAB to develop immersive entertainment using AI, IoT and other emerging technologies.
By Erica Sweeney • March 7, 2018 -
Pepsi rides World Cup excitement with push featuring 5 soccer stars
With rival Coke being the tournament's official sponsor, Pepsi is slyly entering the conversation with the help of athletes like Lionel Messi, Marcelo and others.
By Erica Sweeney • March 7, 2018 -
Wendy's grills McDonald's on Twitter for #NationalFrozenFoodDay
With the stunt, Wendy's might recognize that its usual arsenal of insults could soon run dry, as McDonald's plans to introduce more fresh beef to its menu.
By Erica Sweeney • March 7, 2018 -
Oreo and Shaq celebrate their shared birthdays with OOH, social video campaign
The Snack Shaq playhouse pop-up at Atlantic Station had a customized sunroom allowing the 7 foot 1 inch former NBA player to peek out of the top.
By Erica Sweeney • March 7, 2018 -
Report: Facebook offers brand-safe video ad buys for $750K
Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.
By Erica Sweeney • March 6, 2018 -
Study: Gen Z females appreciate relevant digital ads more than millennial moms
Those in the younger demographic — some of whom are becoming moms for the first time — are also more anxious and value spontaneity at a higher rate.
By Erica Sweeney • March 6, 2018 -
WWE Corp
Snickers teams with WWE on YouTube series, Instagram Story for WrestleMania
Wrestling superstars will appear in the candymaker's "You're Not You When You're Hungry" campaign to be shared on WWE's digital and social channels.
By Erica Sweeney • March 6, 2018 -
Pizza Hut's Pie Tops return to control March Madness TV screens
The connected sneakers let wearers pause their TVs through a button on the shoe and order pizzas via Bluetooth.
By Erica Sweeney • March 5, 2018 -
Kim Kardashian West's celebrity kid prank show lands on Facebook Watch
Produced by Lionsgate, "You Kiddin' Me" will air 10 episodes, with Facebook community members allowed to participate in the hijinks.
By Erica Sweeney • March 5, 2018 -
Indochino
Deep DiveHow Indochino custom fits landing pages to drive foot traffic
The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.
By Dianna Christe • March 5, 2018 -
Opinion
Is social media encouraging brands to become more political?
Lessons for marketers from #BoycottNRA and the age of hashtag activism, according to Stephanie Newby, CEO of Crimson Hexagon.
By Stephanie Newby • March 2, 2018 -
Deep Dive
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
By Chantal Tode , Natalie Black (Koltun) • March 2, 2018 -
Carl's Jr. puts fans and naysayers in the spotlight with #TheThickies Twitter awards
Categories include the likes of Best Food Selfie and Best Hater, with winners to be announced on March 4 — the same day as the Oscars.
By Erica Sweeney • March 2, 2018 -
Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties
The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.
By Erica Sweeney • March 1, 2018 -
Deep Dive
Is activist advertising the new frontier?
Increasingly, retail marketers are taking a stance on social and political issues — and scoring customers in the meantime. Here's who's doing it best.
By Cara Salpini • March 1, 2018 -
Facebook repudiates claims that Trump campaign paid lower rates for polarizing ads
The president's director of digital operations during the 2016 campaign recently boasted about gaming Facebook's auction-based system to drive down rates, a claim now being disputed by the social media giant.
By Erica Sweeney • Feb. 28, 2018 -
Deep Dive
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons.
By Peter Adams • Feb. 28, 2018 -
Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content
The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels.
By Erica Sweeney • Feb. 28, 2018 -
PR Newswire Diageo
Johnnie Walker debuts Jane Walker label for Women's History Month
The Diageo-owned brand is donating $1 for every bottle of the product sold to organizations that champion women's causes.
By Erica Sweeney • Feb. 27, 2018 -
Harry's
Razor disruptor Harry's examines what makes a man in new short film
The effort looks to challenge traditional notions of masculinity through the story of a boy teaching an alien about what defines manhood.
By Erica Sweeney • Feb. 27, 2018 -
Ferrari, Regions Bank lead the way in leveraging 'everyday influencers,' analysis shows
Both online and off, regular consumers who give recommendations and have large social media networks are proving increasingly popular with marketers.
By Erica Sweeney • Feb. 27, 2018 -
Skippy puts a smooth spin on 'Uptown Funk' for new national ad campaign
The full effort, created with BBDO Minneapolis, includes six-second digital video ads and TV spots that showcase a new product.
By Erica Sweeney • Feb. 27, 2018 -
Clem Onojeghuo
Delta, American Airlines and other brands sever ties with the NRA
In a statement, the NRA called the companies' actions a "shameful display of political and civic cowardice."
By Erica Sweeney • Feb. 26, 2018
Previous
