Social Media: Page 136
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Froot Loops, Awaytomars sourced from 700 designers for their cereal-inspired capsule collection
The unisex, limited-edition line debuted at a trunk show at Kellogg's NYC Café, where some of the items are being sold.
By Erica Sweeney • Aug. 24, 2018 -
Axe taps rapper Kyle for high school workshops on toxic masculinity
The brand piloted the program last year in Columbus, Ohio, and 81% of participating students said their view of masculinity changed for the better.
By Erica Sweeney • Aug. 24, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Thrillist debuts travel channel on Snapchat Discover
The lifestyle website plans to create interactive games while offering tips and advice on finding deals.
By Robert Williams • Aug. 23, 2018 -
Facebook supports mobile-first video ad creation with new software tools
The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones.
By Robert Williams • Aug. 23, 2018 -
64% of marketers struggle to implement effective brand safety strategies, study finds
Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes.
By Erica Sweeney • Aug. 23, 2018 -
Study: Kicking off holiday campaigns in October boosts impressions by 7%
Mobile last year carried a 63% cheaper CPC versus desktop, with Facebook and Instagram being must-have platforms for engaging shoppers.
By Erica Sweeney • Aug. 23, 2018 -
Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign
The marketing combined Promoted Pins and audience targeting to drive a 9% increase in customer acquisitions and an 11% rise in online sales.
By Robert Williams • Aug. 22, 2018 -
Forrester: Video ad spending will hit $103B by 2023
However, the researcher predicts that consumers' tolerance for video ads will wane and that paid streaming will accelerate.
By Erica Sweeney • Aug. 22, 2018 -
Half of adult Facebook users have never heard of Watch, survey shows
The social media giant's free on-demand video service struggles to build viewership, as 24% of adult users who do recognize it have not used it.
By Robert Williams • Aug. 22, 2018 -
Facebook kills 5K ad targeting options to combat discriminatory practices
The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising.
By Erica Sweeney • Aug. 22, 2018 -
Brinks Home Security
Brinks Home Security targets millennial homeowners with brand revamp
The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system.
By Erica Sweeney • Aug. 21, 2018 -
Giphy gets into the stories game
The site's first story consists of a recap of the final episode of this season's "The Bachelorette."
By Robert Williams • Aug. 21, 2018 -
Mercedes-Benz honors 'The First Drive' with long-form IGTV video
The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.
By Robert Williams • Aug. 21, 2018 -
Smirnoff raises a glass to the 'Fun%' with diverse cast of celebs
Ted Danson stars in several new spots alongside other recognizable faces, including Laverne Cox and Jonathan Van Ness.
By Erica Sweeney • Aug. 21, 2018 -
'Crazy Rich Asians' leads with social media mentions, box office sales
The movie spurred 173,000 social media posts in the past week as audiences flocked to theaters.
By Robert Williams • Aug. 20, 2018 -
DKNY partners with Meitu on AR fragrance campaign
The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app.
By Robert Williams • Aug. 20, 2018 -
Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers
The #UltraCaddieContest was part of the marketer's partnership with the PGA Championship.
By Erica Sweeney • Aug. 20, 2018 -
Bonobos
Deep DiveGoodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity
From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation.
By Peter Adams • Aug. 20, 2018 -
unsplash/freestocks
Twitter ends third-party access to push notifications, automatic timeline updates
The move is likely to hurt the business models of some third-party developers and could lead to less innovation on the platform.
By Robert Williams • Aug. 17, 2018 -
71K Twitter users block major brands over far-right conspiracy theorist
Starbucks, McDonald's, Pepsi, Visa and more could see their promoted tweets and other ads lose impressions on the platform.
By Erica Sweeney • Aug. 17, 2018 -
Column
Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions
P&G's male grooming line lets fans guide a marketing meeting, while eBay supports artisans and a condom maker takes a progressive stance in this week's picks.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 17, 2018 -
Captain Morgan crashes parties with new pitchman Adam Devine
The rum brand has named the actor and comedian as its "chief party officer" for a campaign that includes TV, digital and social media elements.
By Erica Sweeney • Aug. 17, 2018 -
Foot Locker, Asics team up on shoppable anime series, apparel collection
"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.
By Erica Sweeney • Aug. 16, 2018 -
53% of consumers more likely to purchase from brands that are transparent on social media
A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.
By Erica Sweeney • Aug. 16, 2018 -
Gen Z more likely to visit shopping malls, fast-food restaurants, study finds
Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as "killing" such industries.
By Erica Sweeney • Aug. 16, 2018
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