Social Media: Page 105
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Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work
How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose.
By Natalie Black (Koltun) • April 26, 2019 -
RaceTrac runs up social buzz with 'The Freeze' mascot
With ad agency R/GA Austin, the gas station chain is expanding its promotion at Atlanta Braves games with a dedicated Twitter account and social videos.
By Robert Williams • April 25, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook sees 26% revenue growth as $5B FTC fine looms
Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg.
By Robert Williams • April 25, 2019 -
Heineken
Heineken taps 'The Office' stars to push new non-alcoholic beer
The partnership underscores the enduring appeal of a TV show whose final episode aired six years ago yet remains a top offering on Netflix.
By Dianna Christe • April 25, 2019 -
NFL picks shoppable Instagram posts for draft hat sales
The move capitalizes on the second-screening trend of viewers browsing their phone while tuning in to the televised draft.
By Robert Williams • April 25, 2019 -
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.
By Peter Adams • April 24, 2019 -
Facebook attracts fewer ad dollars in Q1, study finds
However, Instagram was a bright spot for the company, with a 44% jump in ad spend from a year earlier.
By Robert Williams • April 24, 2019 -
Snapchat sees revenue, user base grow on wider release of Android app
Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar.
By Robert Williams • April 24, 2019 -
Hotels.com parodies 'hate-like' travel envy on social media
Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.
By Robert Williams • April 24, 2019 -
Doritos gamifies 'Spider-Man' campaign with web-based promo
The PepsiCo snack brand's global push builds on fan anticipation for the film's July premiere.
By Robert Williams • April 24, 2019 -
VWU
Sponsored by Virginia Wesleyan UniversityTraveling with technology: The history of apps
Did you know apps date back to 1983? Learn the history of apps and the role they play in society.
April 23, 2019 -
PopSockets boosts recall 56% with Facebook playable ads
The mobile accessories maker's campaign resulted in an average of 5.3 interactions per unique user.
By Robert Williams • April 23, 2019 -
Deep Dive
What Keith Weed's departure means for Unilever — and CMOs generally
Reports that the company could retire the chief marketer mantle with the loss of one of its most high-profile champions would be neither entirely surprising nor the alarm bell some industry watchers might think it is, according to analysts.
By Peter Adams • April 23, 2019 -
Syfy revamps AR app, Facebook photo filter for 'Happy' series promo
The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.
By Robert Williams • April 22, 2019 -
45% of diners have tried a restaurant because of social media
Marketing agency MGH's study found that 74% of U.S. consumers are more likely to visit or order from an establishment that engages with fans on social.
By Alicia Kelso • April 22, 2019 -
Adidas, Donald Glover drop short films for new shoe deal
Glover also used Apple's AirDrop feature to give away pairs of the new sneakers to Coachella attendees.
By Robert Williams • April 22, 2019 -
Samsung's '/make' series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
By Robert Williams • April 22, 2019 -
EMarketer: Native ads to grab 63% of display spending in 2019
Facebook will benefit most from the growth in native ad spending on social media.
By Robert Williams • April 18, 2019 -
Axe takes another swing at breaking masculine stereotypes with 'bathsculinity' campaign
Comedian-actor Lil Rel Howery appears in a series of YouTube ads as part of the Unilever brand's latest push to redefine masculinity.
By Laura Klepacki • April 18, 2019 -
7-Eleven weaves 'Pokemon' AR experiences into loyalty app
"Pokemon Go" comes full circle as the convenience store chain lets customers win products with an immersive activity around the movie premiere.
By Robert Williams • April 18, 2019 -
Grey Goose distills relatable luxury into first major campaign in a decade
Kicking off at bars in London and New York, the effort featured comedians Colin Jost and Jamie Foxx, who posed as bartenders, served drinks and performed stand-up comedy.
By Laura Klepacki • April 18, 2019 -
Social media users trust fellow consumers more than brands, study finds
Brand content needs to be authentic, relatable and unbiased in order to gain consumer trust.
By Robert Williams • April 18, 2019 -
Facebook is building a voice assistant
The new voice technology will work with Facebook's AR/VR products including Portal smart displays and Oculus headsets.
By Robert Williams • April 18, 2019 -
Urban Outfitters pilots live shopping parties on Dote app
The new feature allows influencers to broadcast to followers on the shopping app.
By Lisa Rowan • April 18, 2019 -
Dietz & Watson
Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up
The Delishop will sell branded gear and feature an appearance by Flyers mascot Gritty this summer.
By Laura Klepacki • April 17, 2019
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