Social Media: Page 103
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Behr
Behr to pay 'Color Explorer' $10K to travel, name new paint colors
An essay contest winner will travel across North America to find inspiration for the brand's new paint colors.
By Barry Levine • May 14, 2019 -
Sears' new logo panned by customers
Media and social media users pilloried the rebranding campaign for its similarity to that of vacation rental platform Airbnb.
By Ben Unglesbee • May 13, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook sues Rankwave over alleged misuse of user data
By filing the suit, the social giant is sending a message to app developers that it's serious about enforcing privacy policies.
By Robert Williams • May 13, 2019 -
Natural Light taps humorous YouTube video to find an intern
The Anheuser-Busch brand is using its latest marketing campaign to find a brand-appropriate summer intern.
By Dianna Christe • May 13, 2019 -
Instagram unveils curated @shop account to showcase online merchants
The new account will feature community trends including fashion, beauty and home decor, available for direct purchase.
By Robert Williams • May 13, 2019 -
Wikimedia Commons
Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic
Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.
By Peter Adams • May 10, 2019 -
YouTube
La-Z-Boy spins Kristen Bell's social spat into sponsorship
The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.
By Barry Levine • May 10, 2019 -
Nike runs shoppable Snapchat lens to support women's soccer
On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.
By Robert Williams • May 10, 2019 -
Chick-fil-A has the strongest QSR brand personality on social, study says
Fast food giants were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.
By Lauren Manning • May 9, 2019 -
Ted Baker
Study: Chatbots to drive $112B in retail sales by 2023
Retailers that don't adopt chatbots will face strong challenges from more technologically adept disruptors, Juniper Research warns.
By Robert Williams • May 9, 2019 -
Facebook expands WhatsApp mobile payments, eases policy on crypto ads
The social network also announced a crackdown on ads for financial services that are associated with predatory behavior.
By Robert Williams • May 9, 2019 -
Dove Hair
Brands' cause marketing efforts fail to break through with Gen Z, report says
Just 12% of younger consumers readily associate familiar brands with the causes they support.
By Barry Levine • May 9, 2019 -
Reed's
Tropicana hotline rescues kids with tips for making Mother's Day brunch
Meanwhile, Reed's Ginger Beer shoots down moms' advice for upset stomachs in its first fully integrated campaign.
By Barry Levine • May 9, 2019 -
Chick-fil-A has the strongest QSR brand personality, study says
Fast food companies were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.
By Lauren Manning • May 9, 2019 -
Toyota and other auto brands favor Facebook, Instagram for social media ads
Volkswagen and Nissan placed 100% of their social ads on Facebook, while Tesla skipped paid social altogether.
By Robert Williams • May 8, 2019 -
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.
By Peter Adams • May 8, 2019 -
Study: Mobile is key to preventing higher subscriber churn
A disappointing mobile experience is most likely to lead U.S. viewers to cancel a subscription to streaming video, music, gaming or news services.
By Robert Williams • May 8, 2019 -
Axe teams with gaming influencer for social contest
Fans can submit a clip of themselves playing a video game to Instagram or Twitter for a chance to win a trip to VidCon.
By Robert Williams • May 8, 2019 -
Cheez-It hides stockpile of new snack for scavenger hunt
To promote the new Snap'd cracker, the Kellogg brand will tease the location of a secret bunker on Twitter.
By Dianna Christe • May 8, 2019 -
Deep Dive
How will in-game advertising change as Google, Facebook, Snap and Apple level up?
Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.
By Robert Williams • May 8, 2019 -
How Kraft Heinz plans to give moms a break for Mother's Day
Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively.
By Peter Adams • May 7, 2019 -
Facebook updates video ranking to boost original content
The changes will affect video distribution throughout the social network, including user News Feeds, Facebook Watch and video recommendations.
By Robert Williams • May 7, 2019 -
90% of marketers see revenue impact from social media, survey says
However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it.
By Robert Williams • May 7, 2019 -
Study: Influencers, social media ads drive direct sales while voice lags
Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.
By Robert Williams • May 7, 2019 -
EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT
A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.
By Barry Levine • May 7, 2019
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