Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard Business Review shows that campaigns featuring nano and micro-influencers deliver up to 10x the ROI compared to campaigns led by larger influencers.
Why? Smaller creators foster trust. Their recommendations feel personal, authentic, and tailored to their followers. Yet, despite these advantages, small creators remain an underutilized resource in marketing strategies.
The issue isn’t their effectiveness—it’s scale. Managing hundreds, let alone thousands, of individual collaborations is resource-heavy, time-consuming, and logistically complex. Traditional systems were not built for this level of personalization at scale; often forcing brands to stick with large influencers despite the likelihood of a negative ROI.
With at least 50% of brands increasing influencer budgets in 2025, the need for a seamless, scalable approach to creator marketing has never been more pressing.
The challenges of scaling small creator campaigns
- Campaign setup is slow: On average, launching an influencer campaign takes several weeks—time that many brands don’t have in fast-moving markets.
- Coordination costs are high: Vetting, onboarding and managing smaller creators require significant manual effort, from evaluating profiles to ensuring campaign compliance.
- ROI tracking is unclear: While smaller creators outperform in engagement, accurately measuring their individual contributions to a campaign’s overall success can be challenging without robust tools.
For many brands, the effort outweighs the perceived benefit, leaving smaller creators overlooked despite their potential to deliver exceptional results.
Where AI fits in: a new era for creator marketing
This is where AI comes in. By automating time-consuming tasks, AI removes the barriers to scaling small creator campaigns. From identifying the right creators to tracking performance in real-time, AI bridges the gap between scalability and authenticity.
AdShare is a great example of how this can be done. It is the first platform to help brands co-advertise with over 5B social media users in seconds, enabling faster and more effective brand-creator collaborations through AI.
By automating processes that were once manual and resource-heavy, Adshare AI helps brands to:
- Discover the right creators faster: Identify individuals whose audience and style align with your brand in seconds.
- Streamline content creation: Equip creators with AI-driven tools to produce on-brand, engaging content effortlessly.
- Measure real-time ROI: Track creators, contents, engagement and ROI in-real time, ensuring campaigns deliver measurable results and offering room for brands to engage with creators, to further improve their social presence.
By eliminating inefficiencies, AdShare AI enables brands to scale their use of small creators without losing the authenticity or trust that make them so effective. The result is a more streamlined, scalable approach to creator marketing—one that aligns with the demands of fast-moving markets.
“Genuine human connections are the one thing AI can’t replace. When brands harness AI’s fast creative power alongside human connections, they can be everywhere, all the time,” says Erdal, co-founder of Evercopy, the company behind AdShare, which provides AI-driven advertising tools to over 200 global brands, including Cointelegraph, UseInsider, and more.
57% of Gen Zers want to be influencers. Who will they promote?
With 57% of Gen Zers aspiring to become influencers, the creator economy is rapidly expanding. This shift represents an immense opportunity for brands to tap into a growing pool of everyday social media users who are eager to collaborate.
Imagine the possibilities of these creators—already trusted voices within their communities—became authentic advocates for your brand. Instead of relying on a few large influencers, brands can scale their reach through thousands of smaller, highly engaged creators.
Platforms like AdShare make this future accessible.
Leveraging human deep connections and ai’s creativity
In Neil Patel’s recent experiment across 28 businesses with over $7M ad spend, human-generated ads outperformed AI 68.3% of the time. But when AI optimized the best-performing human ads, it won 75.7% of the time, delivering even higher conversions.
The takeaway? Humans create emotionally resonant ideas, while AI scales and enhances them. Together, they achieve what neither can alone—authenticity and efficiency at scale. AdShare integrates this balance, empowering brands to connect deeply while reaching further.
Why Adshare matters now
In today’s fast-moving digital landscape, the need for speed, authenticity and scalability in advertising has never been greater. Brands are under constant pressure to stay relevant, while creators seek meaningful ways to collaborate without barriers.
AdShare addresses these needs by simplifying what was once complex. It allows brands and creators to connect, create, and grow—without compromising on quality or trust. By combining AI’s capabilities with human creativity, AdShare offers a straightforward way to make advertising more personal and effective.
Learn more about how AdShare is reshaping the way brands and creators work together.
