Move over for new mover (journey) marketing

New mover marketing is not new. The Welcome Wagon® has been welcoming new neighbors since 1928. What is new (and exciting) for marketers are the enhancements in data capabilities to target new movers across every stage of the moving journey and the ability to license that data to advertise more effectively.

Types of new mover data

1. New listings (≈ 180 days until move)

Based on MLS and For Sale by Owner data feeds. Can include demographics, listing date and email append in addition to name, address, phone.

2. Pending sales (≈ 45 days until move)

This “premover” data source helps you reach the move-out OR move-in customer and can include pending sale date and expected move-out date.

3. New movers (≈ 5 days after move)

The oldest and most popular data set sourced from deed transactions that can include sales price, previous address and move distance.

4. Home anniversary (≈ 1 year after move)

Based on contract sales date and used by marketers to advertise products / services to maintain the investment for years to come.

Benefits of new mover marketing

From that initial sign in the yard to the celebratory moment they’ve moved in and beyond, new mover marketing gives your brand an excuse to reach out to customers and get them to buy more. Use this intelligence to limit churn, identify new opportunities, personalize your messaging and enrich your data set. Additional benefits of licensing new mover data from a trusted source include actionable, updated insights with demographics, phone numbers and email addresses appended and duplicates, incompletes and bad addresses suppressed.