Search
Search all site content
Displaying results for “first-party data merkle”
-
news
NBCUniversal’s new advertising platform streamlines first-party data across portfolio
By Peter Adams • Posted: Jan. 5, 2022 -
news
How advertisers can adapt to sidestep supply chain challenges
By Chris Kelly • Posted: Nov. 22, 2021 -
news
3 steps to set your mobile app up for success
By Celia Hoag & Kelly Watson • Posted: Nov. 21, 2023 -
news
What FCB’s stealthy data unit says about the future of agency creativity
By Peter Adams • Posted: Sept. 23, 2024 -
news
Top trends that will shape media strategy in 2022
By Jennifer Mandeville • Posted: Jan. 20, 2022 -
news
How FuboTV is working to solve advertiser identity issues
By Chris Kelly • Posted: Dec. 13, 2021 -
news
What marketers can expect as CTV and retail media converge in 2025
By Chris Kelly • Posted: Jan. 31, 2025 -
news
Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce
By Peter Adams • Posted: March 23, 2021 -
news
Dentsu boosts programmatic with people-based marketing via Merkle platform
By David Kirkpatrick • Posted: June 9, 2017 -
news
What to know about second-party data as marketers tilt toward collaboration
By Peter Adams • Posted: Jan. 15, 2021 -
news
88% of marketers say collecting first-party data is a 2021 priority, study says
By Chris Kelly • Posted: Jan. 12, 2021 -
news
Dentsu acquires Leapfrog for more personalized performance marketing
By David Kirkpatrick • Posted: April 4, 2017 -
news
The social media opportunity with the death of third-party cookies
By Ilon Weeldreyer • Posted: Feb. 23, 2021 -
news
NBCUniversal is first major media brand to adopt identity solution developed by 4A’s, ANA
By Peter Adams • Posted: July 22, 2021
