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Displaying results for “ASMR”
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news
Mars brand Excel Gum uses ASMR to relieve studying stress
By Aaron Baar • Posted: Nov. 30, 2023 -
news
Michelob Ultra’s ‘Superior Bowl’ ad promotes gender equality in sports
By Peter Adams • Posted: Feb. 8, 2022 -
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Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
By Peter Adams • Posted: Oct. 15, 2024 -
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Unilever spins TikTok soap opera as part of #CleanTok sponsorship
By Peter Adams • Posted: Nov. 9, 2023 -
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Coke lifts off new innovation platform with ‘space-flavored’ Starlight cola
By Peter Adams • Posted: Feb. 17, 2022 -
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Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays
By Jessica Deyo • Posted: Oct. 23, 2023 -
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Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello
By Chris Kelly • Posted: May 10, 2024 -
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McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
By Chris Kelly • Posted: Oct. 3, 2024 -
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Zippo celebrates lighter’s iconic click with Buzzfeed ASMR video
By Erica Sweeney • Posted: Dec. 7, 2018 -
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Risk-averse advertisers fumble in historically boring Super Bowl
By Peter Adams, Natalie Koltun and Chris Kelly • Posted: Feb. 4, 2019 -
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Campaign Trail: Cheetos’ cheesy pop-up; Ikea’s chill college tour; Chiquita’s take on ‘eclipse fever’
By Peter Adams, Chantal Tode and Natalie Koltun • Posted: Aug. 11, 2017 -
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Toyota’s latest campaign taps customized emoji videos, ASMR and interactive ads
By Robert Williams • Posted: Sept. 5, 2017 -
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Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign
By Aaron Baar • Posted: Nov. 17, 2020 -
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IHOP serves sizzling bacon sounds on Clubhouse in new menu item’s rollout
By Robert Williams • Posted: April 13, 2021 -
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Bacardi remixes ‘Conga’ with Meek Mill, Leslie Grace in UGC push
By Tatiana Walk-Morris • Posted: Nov. 20, 2020 -
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Campaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads
By Natalie Koltun • Posted: May 10, 2019 -
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Campaign Trail: Gillette’s ‘Justice League’ push; Pedigree adopts Facebook masks; Toyota zigs and zags
By Peter Adams, Chantal Tode and Natalie Koltun • Posted: Oct. 13, 2017
