In a world where content is king but time is scarce, a new AI assistant is turning heads—and timelines. Will, the virtual social media assistant designed specifically for solo entrepreneurs and small business owners, is on a mission to eliminate the overwhelm of staying visible online.
Launched by the team behind Willow, Will is not your typical scheduling tool or templated content generator. Instead, it functions like a personal social media agent: learning your tone of voice, understanding your audience, and crafting tailor-made posts that are ready to publish—directly from WhatsApp.
“Most of our users aren’t content creators, and they don’t want to be,” says Ludwig Dumont, founder of Will and Willow. “They’re bonafide professionals who know they need to be visible on LinkedIn, but they don’t have the time, inspiration, or desire to post regularly. Will does it for them.”
What makes Will stand out:
Truly personalized content, written in your tone of voice
Effortless workflow, entirely via WhatsApp
Always on brand, with memory of past posts and preferences
Affordable pricing, starting at just 15 USD per month, with a free trial to get started
With a focus on high-volume, low-cost distribution, Will is already gaining traction among independent consultants, coaches, and service-based solopreneurs who want to stay top of mind—without becoming content marketers.
“The future of social media for small businesses isn’t more tools—it’s less effort,” Ludwig Dumont adds. “That’s what Will is built for.
Willow is a social media solution built for small business owners and solopreneurs who want a strong online presence without the complexity of traditional marketing. With the launch of Will, its AI-powered assistant, Willow is changing the way entrepreneurs approach content—by removing the need to create it themselves.
