Craft & Commerce, the media agency run by marketers, has become the first small agency to join MMA Global, the preeminent non-profit industry body for CMOs, with a mission to advance marketers’ ability to create value. The move reflects both the agency’s commitment to helping ambitious brands solve their toughest growth challenges—finding smarter, sharper, and more sustainable ways to scale without overspending— and the association’s commitment to support better marketing.
MMA Global has become a central meeting ground for major marketers, data providers, and media platforms dedicated to boosting marketing productivity through many marketing firsts and revolutions in Marketing Attribution, Artificial Intelligence, Personalization, Measurement, Marketing Data & Customer Experience, Creative, Marketing Org and more.
Craft & Commerce brings media strategy together with growth science and modern measurement in ways atypical for a small agency. C&C’s focus lines up with MMA’s leading-edge research, including the Brand as Performance Initiative, AI-Driven Personalization, and Moveable Middles Growth Framework. That made MMA Global a natural partnership vs. the usual agency groups.
“It’s no secret the CMOs of growing brands are expected to do more with less, at a moment when the ground beneath them is constantly shifting,” said Mark Barker, co-founder of Craft & Commerce. “MMA Global is the association where critical new approaches are taking shape, and being able to help inform those growth frameworks and translate insights in real-time for our brand partners gives them a critical competitive advantage.”
Craft & Commerce’s membership opens the MMA Global door to other small agencies.
“While we have built the MMA working with the largest marketers and solutions providers, we recognize the profound contribution progressive, smaller agencies make to a broad swath of clients,” said Greg Stuart, CEO of MMA Global. “Our vast investment in making marketing matter more can level the playing field for the smartest small agencies. Bringing them into the association can extend our mission and deliver more powerful, lasting change to the entire advertising ecosystem.”
About Craft & Commerce
Craft & Commerce is a media consultancy led by former marketers who’ve sat in brand seats, wrestled with marketers’ greatest pressures, and cracked the code on modern growth. We help next-gen ambitious brands solve their toughest growth challenges—finding smarter, sharper, and more sustainable ways to scale without overspending. C&C is built for modern CMOs who don’t have time for siloed thinking or tactics without strategy, and demand a true partner in navigating complex growth challenges.
About MMA Global
Comprised of over 800-member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.