Scrunch AI, a platform designed to help businesses optimize their presence in AI-driven search, today announced its official launch. While in beta for just a few months, the company gained enormous momentum signing over 25 customers, including Lenovo, Crunchbase, Penn State and BairesDev, among others. Additionally, Mayfield led a $4 million seed funding round for the company to accelerate growth and product development.

AI models and agents are rapidly replacing traditional search engines, distilling information and shaping customer decisions in real time. Businesses that fail to adapt risk disappearing from the digital landscape entirely. Scrunch AI provides the visibility and control companies need to thrive in this new paradigm by helping them monitor, optimize, and improve how they appear in AI-generated search results.

“The marketing playbook has been rewritten,” said Chris Andrew, co-founder and CEO of Scrunch AI. “Browsing as we know it is becoming obsolete, and brands can no longer rely on traditional search rankings to drive discovery. Businesses that embrace AI search now will be the winners in the next era of digital marketing. Scrunch AI exists to ensure they’re not just visible but thriving in this new reality.”

Scrunch AI’s platform is built around four core capabilities:

• Monitor: Scrunch’s monitor capability provides visibility across the top AI search platforms, giving businesses a real-time read on how they appear in key search queries. It includes information on competitive position, sentiment, and brand perception.
• Knowledge Hub: The Scrunch Knowledge Hub highlights discrepancies between owned content, third-party content, and AI-generated outputs, allowing businesses to quickly close accuracy gaps and ensure search results remain up to date.
• Insights: Scrunch’s insights module reveals how AI interprets a business’s site and provides practical steps to enhance visibility, relevance, and conversion rates.
• Journey Mapping: Scrunch’s journey mapping feature shows how AI Agents and AI Crawlers represent a business to key customer personas, enabling brands to map and visualize critical customer journeys and optimize every desired outcome.

This shift in discovery presents a massive opportunity. Scrunch AI’s early research shows that consumers who discover brands through AI search are twice as likely to convert compared to those who find them through traditional search engines. Some brands have even sold out of products simply because they appeared prominently in AI-generated recommendations.

The company’s leadership team is composed of seasoned product executives with deep expertise in building and scaling SaaS businesses. Their experience positions Scrunch AI as the definitive solution for companies navigating the evolving landscape of AI-driven search.

The $4 million seed round, led by Mayfield, will fuel product development, expand customer reach, and further refine Scrunch AI’s proprietary technology.

For more information about Scrunch AI and how it can help businesses optimize their AI search presence, visit www.scrunchai.com.