Grubhub has hired Piedad Rodriguez as Director, Brand Insights and Strategy. Rodriguez was previously Director of Global Consumer Insights at Google and is recognized for her expertise in unlocking data insights to drive impactful marketing strategies and communications.
In her newly created role at Grubhub, Rodriguez is leading strategy and data insights for the brand. She joins the team led by CMO and Head of Growth Ariella Kurshan and will report to VP Brand Marnie Kain.
Kain comments: “Piedad’s exceptional track record at leveraging data to guide strategy and maximize business impact will be a tremendous asset to our brand. We look forward to tapping into her expertise as we continue to drive brand relevance and consumer connection.”
Rodriguez adds: “I’m thrilled to be joining the talented team at Grubhub and I look forward to contributing to the culture of learning, collaboration, innovation and marketing excellence.”
Rodriguez's appointment follows Grubhub and Amazon’s recent announcement extending one-year free Grubhub+ offer for U.S. Prime Members as well as the launch of “Delivery’s Other Half”, a cross-channel ad campaign designed to raise awareness that Amazon Prime members can get a free Grubhub+ membership.
Last Summer, Grubhub also announced the expansion of its Campus Dining business to more than 60 schools across the country. Grubhub Campus Dining is the higher-ed-focused part of Grubhub's business that serves college students and directly integrates mobile ordering into campus meal plans.
About Piedad Rodriguez
Rodriguez started her career in marketing at AIG with subsequent agency-side roles at Digitas, Digitas Health, and R/GA. She was previously Director of Global Consumer Insights at Google. Rodriguez received her MBA from MIT’s Sloan School of Management.
Her expertise includes leading multidisciplinary teams that turn data into actionable insights, effective strategies and best practices across a variety of industry verticals.
Throughout Rodriguez’ career, she has focused on unlocking insights to understand human behaviors and create emotional connections between brands and customers while driving business outcomes.
Rodriguez is passionate about building and developing teams, setting a motivating vision and clear strategy to reach objectives, and guiding processes and execution, while helping individuals grow.
Grubhub is a leading U.S. food ordering and delivery marketplace. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Grubhub features 375,000 merchants in over 4,000 U.S. cities.
Wonder, a new kind of food hall that is revolutionizing the food industry by creating the super app for mealtime, announced in November 2024 that it is acquiring Grubhub. Completion of the deal is expected during Q1 2025, subject to customary closing conditions including regulatory approvals.