Cutting through the noise to reach customers has become increasingly challenging, especially with the stiff competition in today’s fast-paced digital world. Traditional channels like emails and SMS often fall flat, overshadowed by the flood of content vying for attention.
Blings is a game-changing platform that revolutionizes hows businesses communicate with their audiences. In an exclusive interview with Jane King, CEO of LilaMax Media, Blings’ CEO Yonatan Schreiber and COO Yosef Peterseil shared insights into their vision, technology, and the future of customer engagement.
The Power of Personalized Video
“Video is the best way to give a holistic experience that is engaging and interesting,” said Schreiber. “If you don’t give the right messaging to the right person at the right time, you lose your audience.” This principle forms the backbone of Blings’ approach, leveraging personalized videos to foster one-on-one communication between brands and their customers.
Unlike conventional marketing, Blings operates on a business-to-business model. Companies distribute Blings’ tailored videos to their end users via first-party marketing platforms, including SMS, email, websites, and mobile apps—essentially anywhere brands control their content. The result? An engaging, interactive experience that resonates with viewers.
Proven Success with Top Brands
Blings is already making waves, counting industry giants like McDonald’s, Meta, Mercedes, and Live Nation among its remarkable client roster. These companies use Blings to deliver personalized videos to their entire marketing lists, driving higher engagement and connection.
“Almost every time, video converts better than text,” Schreiber emphasized. “People react to video in ways they simply don’t with text.” Indeed, Blings employs rigorous A/B testing to ensure click-through rates, open rates, conversion rates, and overall engagement. The data consistently shows that videos outperform traditional messaging formats.
What Makes Blings Work
Blings capitalizes on trends that have redefined digital content consumption. Bite-sized videos, popularized by platforms like TikTok, have proven particularly effective, especially with a consumer’s short attention span. Additionally, interactivity is a key differentiator: Blings videos invite users to click, explore, and engage with content, creating a dynamic experience tailored to individual preferences.
Preparing for a Screen-Dominated Future
Looking ahead, Schreiber and Peterseil are keenly aware of the global trend toward immersive technologies like augmented reality (AR) and virtual reality (VR). “People are always exposed to screens,” Peterseil noted. “The next step is having screens inside eyes, making everyone in front of screens more and more. It’s important to adapt to this new world.”
Blings is already laying the groundwork for this future by focusing on personalization, video, and interactivity to create immersive experiences. “What kind of immersive experience will be in 3, 5, or 10 years, and what can we do to support that?” Peterseil posed rhetorically.
Innovative Technologies and Tools
Blings offers its patented MP5 video format, a technology designed to not only meet immediate marketing needs but also to serve as a foundation for future solutions. This adaptability ensures that Blings remains at the cutting edge of digital communication.
Schreiber shared exciting plans for 2025: “At the moment, the video production that we support is only based on professional video editing with professional tools. This means we can work with large enterprises that have enough resources to build those videos. Now, we’re building a set of tools to enable any company to create a one-time brand book to make it easy to drag and drop solutions to create short and bite-sized videos.”
Smaller businesses can create content and harness the power of personalized video marketing without requiring extensive resources or expertise. By providing accessible tools, Blings empowers companies of all sizes to deliver impactful and engaging content.
The Road Ahead
As Blings continues to innovate, its mission remains clear: to help businesses connect with customers in meaningful ways. By embracing personalization, leveraging cutting-edge technology, and staying ahead of emerging trends, Blings is redefining the future of customer engagement.