Verisk Marketing Solutions, a business unit of leading global data analytics and technology provider Verisk, today launched new capabilities for its industry leading compliance solution, TCPA Guardian, which will now provide businesses a  way to validate 1:1 brand explicit consent when it comes to marketing outreach via calls and texts in accordance with the upcoming changes to the Telephone Consumer Protection Act (TCPA). 

The TCPA is a U.S. federal law introduced to protect consumers from unwanted telemarketing calls, text messages, and faxes. Effective January 27, 2025, the TCPA will require explicit, written consent from consumers for each individual company marketing to them, and businesses will need to logically and topically associate all calls and texts with the consent interaction. 

The brand explicit consent changes to the TCPA offer greater consumer privacy as shoppers gain the power of preference in choosing what brands can market to them in accordance with the TCPA. Verisk Marketing Solutions’ TCPA Guardian 1:1 explicit consent gives those operating in the ecosystem of lead acquisition, the ability to document and validate consumer opt-in and TCPA consent, produce evidence of a witnessed lead event and confidently sell, buy, and route relevant leads in real-time.

“The FCC’s TCPA explicit consent update is a positive development for consumers and brands that facilitates more relevant marketing outreach,” said Eli Schwarz, chief strategy officer of Verisk Marketing Solutions. “Our business has embedded data privacy and compliance into its core DNA, enabling us to serve as a strategic data partner with over 10 years of proven TCPA expertise.  We are proud to build on Verisk Marketing Solutions’ successful track record by helping marketers navigate the new 1:1 explicit consent regulation with confidence.”