Givsly, the responsible advertising and marketing solutions platform, is excited to announce the finalists for the 2025 Impact Awards. Voted on by the marketing, media and tech community, the 2025 Impact Awards will honor leaders who are steadfast in their brand values and push the envelope to achieve their goals in a more impactful and responsible way. Public voting is now open to determine the winners, with results to be announced at the upcoming awards breakfast on January 22 in New York City.

The 2025 Impact Awards cover all aspects of social responsibility and aim to highlight individuals and organizations at every stage of their journey toward making a positive impact. This year’s finalists were selected based on their measurable results over the past year. 

The top honorees will be chosen through a public voting process, allowing the industry to help determine the winners. The finalists in each category are listed below:

• People Categories
  • Purpose Pioneers: Bria Bryant of Assembly, Deva Bronson of Dentsu, Latraviette Smith-Wilson of Horizon Media, Martin Bryan of IPG Mediabrands, Noor Naseer of Basis Technologies, Sara Porritt of Omnicom Media Group, Thas Naseemuddeen of Omelet and Walter T Geer III of VML.
  • Responsible Rookies: Benjamin Keith of Walmart Connect, Fatima Chaudhry of Initiative, Jenise Ogle of Omnicom Media Group, Kylee McKinney of Mediahub, Peyton King of Sports Innovation Lab and Rebecca Aliab Deng of TripleLift.
  • Action-Focused Advertisers: April Lane of Thrive Market, Brandi Ray of Gatorade, Donna Dozier Gordon of H&M, Heather Roff of L’Oreal, Jessica Padula of Nespresso, Rob Samuels of Maker's Mark and Shenan Reed of GM.
  • Values-Based Vendors: Ali Wendroff of Sharethrough, Amy Williams of Good-Loop, Crystal Foote of Digital Culture Group, Eric Shih of Cedara, John Osborne of Ad Net Zero, Kerel Cooper of GumGum, Melissa Anderson of Public Good and Scarlett Shipp of AnalyticsIQ.
  • Intersectionality Champions: Cathy Oh of Samsung, Cheryl Guerin of Mastercard, Lori Goode of Index Exchange, Santia Nance of Mediahub, Tony Franklin of "A Black Executive Perspective" Podcast and Tos Sasitorn of Paramount Advertising.
• Organization Categories 
  • Inception of Impact: Fitzco, Ogilvy, Spark Foundry, VDX.tv, VML and XR Extreme Reach.
  • Responsible Representation: "'A Black Executive Perspective" Podcast, AC&M Group, Colossus SSP, Media Tradecraft and Omnicom.
  • Data Defenders: Horizon Media, KINESSO, LiveRamp, Lockr, SafeGuard Privacy, Snowflake and Undertone.
  • Resourceful Responsibility: COOP Careers, Initiative, Nativo, Omnicom Media Group, Outbrain and TechBae.
  • Sustainable Stewards: Assembly, Cedara, IPG Mediabrands, MobileFuse, OpenX, Scope3, Sharethrough and Yieldmo.

“We're inspired by the creativity, passion and dedication of these finalists to make a measurable difference in our industry and the world,” said Chad Hickey, Founder and CEO of Givsly. “The 2025 Impact Awards were intentionally created to be accessible and recognize people and companies at all levels and stages in the journey toward a greater good. It is important to give the public a voice in selecting this year’s honorees and shine a light on the power of responsibility to positively impact business goals.”

The two-week public voting period is now open and will close on November 6 at 5 p.m. EST. To cast your vote and learn more about the inspiring initiatives of the 2025 finalists, visit https://givsly.typeform.com/to/v8EfHS5Q. 

Honorees will be announced at an awards ceremony breakfast from 8:30 a.m. until 11:00 a.m. on January 22, 2025 at the Tribeca 360° in New York, NY. In alignment with the mission of action and impact, Givsly will make a $500 donation to each honoree’s nonprofit of choice. 

To attend or sponsor a table at the awards, visit https://company.givsly.com/2025-impact-awards/.