Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced Asa, the industry’s most powerful AI research assistant. Asa allows researchers to have a natural language conversation with their data to analyze quantitative and qualitative insights in a single research project, incorporating summarization, quantification, data comparisons, graphs and charts, and strategic recommendations.

Asa arrives with over 25 validated skills across four categories:

• Investigate: Asa generates detailed summaries, answers complex questions, provides contextual explanations, and suggests areas for further exploration, acting as a true research partner.
• Compare: Asa enables in-depth comparisons of both quantitative and qualitative data—all through simple, natural-language questions. Researchers can easily filter by time periods, demographics, and other variables to gain targeted insights.
• Visualize: Asa dynamically creates and refines data visualizations, allowing researchers to clearly communicate insights and trends through a variety of visual formats.
• Consult: Asa goes beyond analysis, pulling supporting quotes, providing strategic recommendations, and helping craft compelling narratives that inspire action from teams.

Following the pioneering launch of AI Story Assist™ in April 2023, Asa incorporates feedback from thousands of customer interactions and over 100,000 business questions answered. Asa is the most powerful and advanced AI research sidekick on the market, combining 10 years of data science, patented emotion measurement, automatic topic and thematic summarization, and a detailed understanding of unique research use cases by industry with a natural-language interface. 

"Asa represents a step function advancement for AI research tools. Researchers should think of Asa as their trusted AI sidekick that accelerates and accentuates analysis across both qualitative and quantitative data,” said Jared Feldman, Founder and CEO of Canvs AI. "This release is designed to supercharge researchers' productivity, empowering them to dig deeper into their data, faster than ever before, and elevate their impact across the organization."

Early Customer Feedback

Asa and his skills were put to the test with a group of 67 early-access users over the last month, here are their thoughts on their experience: 

Chad Holleman, Sr. Director of Consumer Insights, Fruit of the Loom: “We trust Asa because we trust Canvs.”

Erick Solis, Director, Social Intelligence, Paramount: “Asa has been an amazing assistant! It has helped speed up my speed to insight, but also been incredible for insights writing. Really excited about the visualization capabilities as well. Really impressive tech already and excited for what is to come. Great work Canvs team!”

Filipe Lascasas, Operations and Guest Experience, Merlin Entertainments: “What I like the most is the confidence that I’m truly understanding what our guests are telling us and not somehow influenced by my biased and previous professional experience.”

Rebecca Carroll, Research Director, Curion: “I really enjoy the iterative nature of conversing with Asa. Once he knows what you are looking for, it is quite simple to continue to build on the foundation that Asa provides.”

Chelsea Morrison, Program Manager, University of Northern Iowa: “Asa 2.0 has been a life saver for analyzing our open end survey responses. It’s like having a powerful sidekick that’s able to instantly find themes and actionable takeaways in the data. I’ve been blown away by the ability to now segment themes by demographics and even quantify those themes. Our team is also impressed with the SWOT analysis capability and being able to ask for recommendations based on responses.”

Asa is Available for all Canvs AI customers today. To meet Asa and learn about his sills, visit canvs.ai/asa. Join the virtual launch event on October 22 at 1 PM ET to learn more about Asa. Save your seat