NEW YORK – October 15, 2024 — Uniqode (formerly Beaconstac), the highest-ranked QR code platform on G2, today announced three significant product updates designed to enhance user experience, improve lead generation and provide real-time tracking capabilities.

The QR code landscape is experiencing a dramatic transformation, driven by evolving consumer expectations and business needs. No longer content with simple redirects to generic landing pages, today's users demand more engaging, personalized experiences from their QR code interactions. 

This shift comes as the global QR code labels market is projected to reach $1.3 billion by 2030, reflecting the technology's growing importance across industries. To meet these sophisticated demands, businesses require QR code solutions that offer enhanced customization, real-time insights and seamless integration with their existing systems.

Key updates include:

• Autodesign 2.0: An advanced AI-powered design system that analyzes brand elements such as favicons and color schemes to automatically generate customized QR code templates, significantly reducing creation time. The update is currently available for website URLs, restaurant menus, and business pages.
• Watchlist feature: A new monitoring system enabling users to receive daily notifications about QR code scan activity and milestone alerts, providing more timely insights than traditional weekly reports. This feature is available now for Pro Plan users and above.
• Enhanced Lead Generation settings: A dedicated section in digital business cards for streamlined lead capture, including customizable contact information collection and user agreement integration. Enhanced Lead Generation settings are accessible to all users. 

"As QR codes become increasingly integral to business operations, companies need tools that are both powerful and efficient, said Sharat Potharaju, Co-founder and CEO of Uniqode. "By automating design processes and providing real-time tracking, we're not just saving time for businesses – we're fundamentally changing how they can interact with their audiences. The integration of smart, responsive features in QR codes is opening new possibilities for personalized customer engagement that weren't possible before."

These enhancements come at a critical time as businesses across industries seek to bridge the physical and digital worlds. With Uniqode, organizations can now deploy sophisticated, branded QR codes faster than ever, track their performance in real-time and capture valuable leads – all while maintaining a seamless, professional appearance that aligns with their brand identity.

For more information about Autodesign 2.0, Watchlist, or Enhanced Lead Generation, visit Uniqode.com.