Aloha, the award-winning B-Corp and Climate Neutral Certified plant-based protein bar brand, just launched its first brand campaign. Developed and produced in-house with Director Steve Mapp and Fancy Content, the campaign encourages consumers to indulge in things that are “Deliciously Satisfying.”

Fueled by increased consumer awareness and demand for nutritious, convenient food options, the campaign is designed to speak to mainstream, health-conscious consumers in the fast-growing healthy snack market. The films highlight simple things that are universally satisfying, such as popping bubble wrap, peeling paint tape off a wall, and cracking open a fresh can of tennis balls, likening them to the satisfying feeling of eating a delicious, protein-packed Aloha bar. The ads will run on premium streaming platforms like Disney+, Hulu, Prime Video, and YouTube. Social media campaigns will feature influencer content and invite creators to celebrate their own “Deliciously Satisfying” moments, leaning into socially native, ASMR-type content.

“Aloha is a healthy snack that not only tastes good but also delivers satiating protein and real ingredients that make you feel good,” said Katie Facada, Creative Director. “So, we created a campaign around things that are universally, inexplicably, deeply satisfying. In other words, things that just hit the spot.”

View the spot here: “Deliciously Satisfying”

“Aloha has experienced explosive growth over the last few years, expanding our online and retail footprint. Brand marketing is critical to introduce ourselves to an even larger, mainstream audience to continue this growth” said Julia Shapiro, VP of Brand at Aloha. “While we take the science of healthy eating seriously, this campaign was made to put a smile on people’s faces and remind them that good food, that’s made well and is good for the planet, has the power to make everybody feel really good.”

Aloha champions the better-for-you food movement with a focus on ingredient transparency and sustainability. They believe that food should be both nutritious and delicious, offering popular flavors like peanut butter cup and chocolate chip cookie dough, all with 14g of protein and 5g of sugar (or fewer). All Aloha bars are made from high-quality, USDA organic ingredients, and are gluten-free, soy-free, dairy-free, and free from artificial additives. A portion of proceeds from Aloha’s Special Edition Hawaiʻi bars support Kupu, a nonprofit dedicated to empowering Hawai'i's youth through service, education, and workforce development in environmental fields.

This campaign marks the first big brand push since Julia Shapiro, former VP of Marketing at WeTransfer, joined Aloha as VP of Brand. She is supported by Aloha CEO Brad Charron who, before Aloha, had a distinguished career in marketing, including executive roles at Chobani and Under Armour. 

For more information, please visit ALOHA’s website and follow along at @alohamoment and #DeliciouslySatisfying.

CREDITS:

• Brand: ALOHA
• Campaign Title: "Deliciously Satisfying” 
• VP, Brand: Julia Shapiro
• Creative Director: Katie Facada 
• Brand & Content Manager: Richa Shah
• Designer: Christen Shober
• Media Director: Bobby Macauley
• Production Company: FANCY 
• Director: Steve Mapp 
• Founder / Executive Producer: Robert Wherry
• Executive Producer: Carolyn Pedrossian 
• Producer: Peter Sprouse 
• Service Company: FILM GROUP
• Executive Producer: Nathan Miles / Renee Puolin 
• Head of Production: Alexandra Wilson 
• Editor: John Evans
• Sound Design & Mix: The Sound Department
• Color: Alter Ego Post