Media Disco, the first advertising marketplace to harness the collective buying power of mid-market brands, has announced opportunities available on its self-serve platform for these buyers during major cyclical events. Media Disco levels the playing field across the $250 billion US advertising landscape for small and medium-sized brands (SMBs) by democratizing access and leveraging group buying opportunities. 

As the second half of the year comes into focus, analysts have begun to adjust their projections to reflect the strengthening global and US ad markets. In fact, Dentsu most recently adjusted its projections to forecast 4.2% global growth and 4.6% growth in the global and US advertising markets, respectively, over 2023. Driving this growth is the additional $12 billion that is expected to be spent on advertising around the Paris Olympic Games this summer and the US presidential election this fall.

“The second half of this year is ripe with opportunity for advertisers and media buyers, but the barrier to entry can be quite high for many brands. The consequence of this is that mid-market brands get closed out of the biggest moments that only come around every few years and completely capture the cultural zeitgeist,” said Media Disco Co-Founder James Allen. 

“Now, with Media Disco’s self-serve advertising platform, mid-market brands can leverage group buying tactics to get in on the action that’s historically been reserved for brands with major budgets.”

Media Disco recognizes that mid-market brands are critical drivers of the economy. In fact, these brands have an average growth rate of 12.4%, compared to the 5.2% growth rate of Fortune 500 brands. As a result, Media Disco is democratizing the media buying landscape to address the underserved potential of these businesses. Through the self-serve advertising platform, mid-market advertisers and media agencies can easily launch deeper, more impactful campaigns even during the largest media moments. 

Media Disco enables a more cost-effective and scalable approach to media by pre-negotiating rates with a curated set of media partners to ensure the best deal across OTT, mobile, digital display, digital video, digital audio, rich media, out-of-home, digital-out-of-home, gaming, experiential, shoppable, contextual, and hyper-local.  Additionally, Media Disco works with key partners including Aki, Azerion, LoopMe, Nativo, Sabio and more, with others continuing to join the platform. 

“Advertising shouldn’t – and can’t – be reserved to just the biggest brands of the moment that consumers likely already know. It’s vital for maintaining healthy business competition that growing mid-market brands have the opportunity to reach audiences with advertising campaigns that fit their budgets,” said Media Disco Co-Founder Joey Medici. 

“The success of mid-market brands is critical to the broader economy, yet these businesses are consistently underserved when it comes to advertising opportunities. Media Disco is rewriting the script for these brands and we’ve created a fair marketplace where their advertising potential can thrive without breaking their budget, even in the biggest media moments.”

The marketplace is now open to new customers on both the buy and sell side. Media platforms can engage with Media Disco by showcasing their upcoming and available media. SMBs and ad buyers can begin browsing these campaigns for opportunities that match their unique goals and budgets.

To learn more about Media Disco, please visit: mediadisco.io