In the retail industry, remaining relevant means embracing innovative technologies that enhance customer engagement, streamline operations, and generate additional revenue. Enter Social Shelf®, an innovative digital platform designed to transform the retail landscape. Developed to address the complex challenges facing retailers today, Social Shelf offers a comprehensive platform of solutions while providing advertising opportunities as part of (RMNs).

Social Shelf’s capabilities empower retailers to connect with their customers in new and personal ways. From on-demand targeted advertisements and custom programs to in-aisle assistance and direct staff communications, the platform enhances the in-aisle and e-commerce shopping experience. By leveraging data analytics and artificial intelligence, retailers and brands can gain invaluable insights into consumer behavior, enabling them to make more informed decisions.

One of the standout features of Social Shelf is its integration into retail media networks, offering retailers the opportunity to advertise participating products and promotions directly within the shopping environment. With in-store advertising becoming increasingly vital in capturing consumer attention and additional revenue, Social Shelf provides a cost-effective and highly targeted solution for retailers and brands looking to enhance their brand visibility and drive sales right at the point of purchase. 

“We are excited to introduce the improved Social Shelf 2.0 to the retail market,” said Frank Gussoni, CEO of Social Shelf. “We have expanded Social Shelf’s capabilities, and our platform is designed to help retailers introduce new tools they need to succeed in today’s competitive landscape. From enhancing the shopping experience to providing additional in-store advertising opportunities and customer service, Social Shelf will contribute to how retailers engage with their customers.”

With its user-friendly interface and communication features, Social Shelf can also help retailers with in-store customer service. Utilizing AI technology, email and SMS messaging, shoppers can request assistance or guidance without navigating the store in search of an attendant. Retail staff can respond to requests for in-aisle assistance, lockbox items, merchandise pickup, and more.

Retailers can implement this solution without any retrofitting or additional expense while generating two new forms of revenue.

Social Shelf currently offers three options: managed service, white-labeling, or being proprietarily added directly into a retailer’s app or network through an open API.

Social Shelf is poised to become an essential tool for retailers looking to expand and improve their retail media network options. By harnessing the power of QR and AI technology, Social Shelf is paving the way for the future of retail advertising and solutions.

For more information about Social Shelf and how it can benefit your retail business, visit www.socialshelf.net, email [email protected], or call 1.855.466.8584.