Linearity, the innovative minds behind the highly-acclaimed design tool Linearity Curve, are making a strategic move in the motion graphics industry with the introduction of 'Linearity Move'.

Following their success as a finalist in the App Store Awards 2023, this launch marks a significant stride in empowering businesses to produce in-house animations, with software that’s aiming for the sweet spot between overly basic and excessively complex animation tools.

Strategic Innovation for Modern Design Needs

At the heart of Linearity Move is the goal to simplify the animation process for graphic designers and marketing teams. 

Traditional static images are losing ground to dynamic visuals that not only capture attention but boost engagement. 

The software, compatible with both Mac and iPad, is engineered to easily transform static design elements into engaging motion graphics, helping to meet the growing demands of fast-changing digital marketing.

Linearity Move emerges not just as a tool but as a platform, allowing for designs to be brought over from Figma, Adobe Illustrator, and Linearity Curve. 

Slashing Time and Cost of Animation

One of the pivotal advantages of Linearity Move is its cost-effectiveness.

Traditionally, producing high-quality motion graphics has been an expensive and skill-intensive endeavor. 

For example, simpler animation projects might range from $500 to $5,000, while complex ones could cost from $10,000 up to $50,000. A brief 30-second video alone might reach around $1,500 to $2,000, with turnaround times ranging from days to weeks.

Linearity Move changes this, making it much more accessible to create professional animations. This is particularly significant for social media platforms, where the demand for captivating content is constantly rising.

CEO's Vision for a Seamless Animation Experience

Vladimir Danila, CEO and co-founder of Linearity, explains the vision behind this innovation:

"In the past two decades, motion graphics have transformed significantly. Today, we see motion graphics everywhere – in the news, on business websites, and in ads. Yet, all the current tools for designers to create motion graphics are either too basic to be useful, or too complicated to be practical. Linearity Move is our answer to this gap, offering a tool that simplifies animation with the latest tech. Our goal is to make animation accessible to all, irrespective of their skill level."

Enhanced Efficiency for Designers and Marketing Teams

A standout feature of Linearity Move is 'Auto Animate', which allows users to transform static designs into animations effortlessly. 

Linearity has estimated that this tool will significantly impact the efficiency of creating motion graphics in marketing design. 

Danila notes:

“We’ve seen it reduce costs by 90% and increase production speed by 4 times.”

User Reviews Highlight Ease and Efficiency

Early user feedback highlights Linearity Move's potential. Users commend its ease of use and efficiency, indicating that it could be a game-changer in the realm of digital marketing and design.

Christoffer Englund, Art Director at Yadi Yada, noted: 

“Animating in Adobe After Effects feels like doing math compared to Linearity Move.”

Nastya Kuliábina, Marketer and Product Designer, underlines its simplicity: 

"I've found Linearity Move's 'Auto Animate' feature not only incredibly powerful but also user-friendly. Its intuitive interface simplifies the learning process, making it easy for anyone to start animating right away."

Bridging user-friendly design with professional-grade capabilities, the software is promising to address a critical gap in the digital marketing toolbox. 

For startups, mid-market businesses and tech giants alike, Linearity Move could very well be the tool that redefines the landscape of digital storytelling.