WEST CHICAGO, IL (February 20, 2024) – The Jel Sert Company, one of the world’s leading manufacturers of powdered drink mixes, dessert mixes, and freezer bars, has appointed global food & beverage brand licensing agency Broad Street Licensing Group as outbound licensing agency of record. Through its partnership, Broad Street Licensing Group will develop a range of licensed products set to increase Jel Sert’s cross-category product extensions and introduce new audiences to its iconic portfolio of brands, which includes Fla-Vor-Ice, Otter Pops, Wyler’s Light, Pure Kick and more.

As Jel Sert’s exclusive brand extension licensing agency, Broad Street will focus on expanding Jel Sert’s portfolio of brands into strategically aligned food and beverage categories. Immediate categories of interest include ready-to-drink beverages, workout supplements, fruit snacks, and confectionery.  

“For nearly a century, Jel Sert has built a strong portfolio of iconic brands relevant to the modern consumer and trusted for their quality and value,” said Amy Pagels, VP of Licensing and Partnerships, The Jel Sert Company. “Our partnership with Broad Street Licensing Group represents an exciting opportunity to bring our brands to life in unique ways. We are eager to continue innovating in the food and beverage categories and introduce new products to the market while maintaining the quality and trust that define our legacy.”

Peter Cross, Director of Licensing at Broad Street, expressed enthusiasm about working with The Jel Sert Company, saying, "We are thrilled to be chosen as Jel Sert’s brand licensing agency helping to showcase their iconic brands through new and innovative food and beverage products. We’re excited to build a licensing program that will emphasize each brand's distinctive imagery and commitment to delivering exceptional taste with high-quality ingredients.  Together, we aim to offer consumers licensed food and beverage products that will delight and captivate their taste buds."

For more information about Jel Sert’s brands, including Fla-Vor-Ice, Otter Pops, Wyler’s, Wyler’s Light, and Pure Kick, please contact Peter Cross, Director of Brand Licensing, at [email protected].