Influ2, the person-based advertising technology platform, today announced their upcoming speaking session with B2B Rocks, one of the top B2B SaaS conferences in the world. The conference is taking place on September 19 at Station F, as part of the renowned Paris Tech Week in Paris, France.
Influ2’s session will explore the collaborative sales and marketing approach necessary for revenue generation. Achieving alignment between departments doesn’t just happen, it requires shared technology, goals and a culture of mutual respect. This teamwork is pivotal for today’s increasingly complex buying landscape, which requires omnichannel, person-based outreach and post-conversion engagement. Attendees will explore this growth strategy, among others, at the conference together.
B2B Rocks brings together over 1,500 SaaS founders, VC investors and executives from all over the world. The one-day event is filled with growth-focused talks on today's SaaS industry and how to capitalize on the immense industry opportunities that lie ahead. Anastasia Gaidai, Senior Account Executive at Influ2, will lead Influ2’s session, Ad-vantage of Top Performing Enterprise AEs, at 3:50 p.m. CEST.
Gaidai’s presentation will shed light on how most of the concerns of sales professionals regarding pipeline growth tie back to their alignment with marketing. Sales and marketing teams each play a crucial role in engaging new prospects and driving revenue growth for a company. These teams need to be aligned and work collaboratively towards the same goal – increasing and retaining revenue with long-term valuable customers.
B2BRocks is just one among several events that Influ2 is actively participating in this fall. Joe McNeill, CRO recently shared insights with attendees at Demand Gen Report’s B2B Sales & Marketing Exchange (B2BSMX). In October, Influ2 will join other thought leaders in Austin, Texas for The Pipeline: An SDR Leadership Conference. Bringing together the most innovative minds within the space, these events offer the Influ2 team opportunities to share their expertise with industry leaders to demonstrate how ads should be an essential piece of the sales conversation.
We make sure your ads find exactly the right person and drive engagement that results in sales.
Influ2 is a person-based advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads. Push relevant messages to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts.
With Influ2's person-based ads, you can drive 2.26x more pipeline by engaging decision-makers throughout their entire journey.
Here’s how Influ2 helps B2B businesses turn ads into their ultimate sales multiplier:
- Run person-based ads in sync with sales.
- Gain transparency between sales and marketing.
- Track revenue impact from the first touch to a closed deal.
Influ2 was named as a challenger in the B2B Advertising Solutions category of the Forrester Wave. Capgemini, Chargebee, Hexaware, and hundreds of other enterprise and mid-market accounts use person-based advertising to generate and close the pipeline.