LOS ANGELES — WOW Media, the largest full-motion digital billboard network outside of Times Square, is proud to announce a partnership with renowned motion design company Territory Studio, introducing revolutionary 3D motion graphics to standard-sized billboards across WOW Media's expansive full-motion network in key locations surrounding LAX, Sofi Stadium, Kia Forum, the Intuit Arena, and more. This industry-first initiative enables brands to reach larger audiences by focusing on distribution and capabilities, challenging the notion of size in traditional out of home (OOH) billboard advertising. A recent Nielsen study found that OOH advertising – which includes DOOH 3D Billboards – is the most effective offline medium for driving online activity, with more than four times per ad dollar spent compared to Television, Radio, and Print.  WOW Media CEO Scott Krantz sees the new collaboration as an exciting opportunity for brands to think strategically about reaching larger audiences in new and exciting ways, focusing on engaging content and a network effect as opposed to the physical size and restraints of one location advertising.  “At WOW Media, we have redefined the concept of size in outdoor advertising,” Krantz explains. “Rather than focusing on the physical dimensions of individual billboards for advertising in 3D, we focus on distribution and capabilities.” “Many brands don't have the budget to spend on one big billboard like those in Piccadilly or Times Square. They would rather spend that budget on ten billboards rather than one. With this partnership we give brands a way to create impact in a more meaningful way – something our network of billboards has proven to do time and time again.”   While WOW Media is managing the network of billboards, Territory Studio will be its first and  preferred technology and 3D motion design partner. The company continues delivering forward-facing design work to real-world clients such as Nike, Coca-Cola, and Mercedes after making a name for itself in Hollywood and the gaming sector. “We couldn't be more excited to partner with WOW Media and be part of an industry-first move to change the future of outdoor advertising,” says Marti Romances, co-founder and Creative Director at Territory Studio. “Our mission is to create compelling and experiential content that engages and inspires via beautifully executed 3D design. Billboard advertising will never be the same.”