Jing Ju, Founder and Creative Director at JUJU Studio, has been creating waves in the world of spatial design. With a design philosophy that goes beyond aesthetics to deliver functionality and engaging brand experience, Jing Ju is shaping the future of experiential design through innovation, immersion, and artistic creativity.

Jing Ju holds an impressive background and portfolio with her, especially through JUJU Studio, a New York-based spatial design practice that she established in 2021. The studio specializes in crafting immersive, sensorial experiences; and its unique approach has earned Jing Ju well-deserved recognition in esteemed publications including Vogue, WWD, and Dezeen. Additionally, her talents have been showcased through engagements with prominent brands such as Google, Louis Vuitton, and Versace, resulting in exciting brand experiences that push the boundaries of design.

"Redefining the Body" Exhibit: Blending Physical Fashion with Augmented Reality

A pioneer in blending digital and physical realms, One of Jing Ju's standout collaborations was the "Redefining the Body" exhibit in Cannes in 2022 with British Vogue and Snapchat. Jing Ju's innovative approach allowed her to blend physical fashion with Augmented Reality in a highly creative way, transforming fashion presentation. "Experiential design is about being innovative and integrating technologies like AR to deliver interactive experiences," she explains. Users can virtually try on clothing and accessories, ensuring perfect fit and style, while 3D models overlaid on real-world environments enhance product visualization. The exhibit, inspired by the fashion designers' styles, not only supports sustainability and inclusivity in fashion but also aligns with Jing Ju's personal values. Through AR, brands host virtual fashion shows, extending their reach and inclusivity. Jing Ju's use of AR storytelling and social media filters has deepened the brand-audience connection, boosted engagement, and ensured that the brands stay at the forefront of the ever-evolving fashion industry.

Google Projects: Innovation and Versatility

Embracing the challenge of diverse projects, Jing Ju's work with Google demonstrates her innovation and versatility across a multitude of experiential projects. Collaborating on at least six different undertakings, each with a unique focus, Jing Ju has contributed to everything from promoting specific features through immersive experiences to crafting heartwarming experiences for children during Christmas in collaboration with USO. She also played a vital role in telling grand stories during the Olympic Games. "Google's out-of-the-box approach pushed me to explore creative frontiers. Working on their fast-paced, collaborative projects was invigorating," shares Jing Ju. This range of projects with Google not only showcases the company's commitment to delivering unique experiences but also reflects Jing Ju's ability to adapt and innovate, reinforcing her reputation as a designer who prioritizes user experience and relevance in every aspect of her work.

Bad Binch TONGTONG: Challenging Conventions with Set Designs

Pushing the boundaries of conventional design, Jing Ju's set design for the Bad Binch TONGTONG fashion show represents a true embodiment of challenging conventional design. Breaking away from norms, Jing Ju constructed an oversized inflatable sculpture as the centerpiece of the set, symbolizing extreme self-love and detachment from others. This intriguing choice encapsulated the designer's essence and created a cult-like atmosphere. "The collaboration with Bad Binch TONGTONG allowed me to push boundaries and defy expectations, expressing a unique perspective that evoked intrigue," Jing Ju reflects. This bold approach, emblematic of JUJU Studio's unwavering commitment to experimentation, has become a defining factor in their success. The colossal sculpture not only radiated an aura of mystery and creativity but also showcased Jing Ju's ability to transform traditional notions of fashion show presentations.

Jing Ju's work signifies a new era in the design industry. Through projects that seamlessly weave artistry, technology, and brand storytelling, she is pushing boundaries and reshaping engagement. "My passion is to redefine the industry, creating experiences that align with modernity, innovation, and the ever-evolving dynamics of design," Jing Ju concludes.