VDX.tv, a global video advertising technology company transforming the way brands connect with relevant audiences, today announced a new partner integration with Dotter that makes any VDX video-driven ad unit shoppable, providing consumers with a seamless shopping experience. With this integration, consumer brands can educate consumers on product availability and pricing directly within the ad unit.  

Most CPG sales come from a select group of big name retail stores. This strategic partner integration shortens the path to purchase for consumers to find out “how to buy” brands’ products with real-time pricing for products offered across multiple, region-specific retailers. The new integration is impactful in mid- to lower-funnel campaigns since it allows the ads to directly inform consumers on product availability and pricing closest to their location.  

For each campaign, brands simply provide VDX.tv with a list of products and preferred retailers and then VDX.tv creates a custom, video-driven, shoppable ad experience. The Dotter integration enables consumer brands to showcase top within an interactive gallery. The interactive product gallery highlights product descriptors, such as size, color or flavor, and is scalable across all display unit sizes. With access to unlimited retailer relationships, VDX.tv uses geo-targeting to show consumers all online retail options with product availability, relative to a user’s location.  

“At a time when consumer brands need their products to stand out in a competitive marketplace, video is the most effective medium to inform and educate audiences about their products. Seamlessly showing consumers in the video unit where to buy the product near them, and for how much, really moves the needle,” said Deena Fierstein, Global Head of Creative Strategy, VDX.tv. “With Dotter’s innovative and consumer-tested templates, this integration will empower brands with more impactful mid- to lower-funnel campaigns.”  

For over eight years, Dotter has delivered solutions such as “Digital Shelf” and “Where to Buy” tools that allow brands to make their digital content shoppable. Dotter’s suite of consumer-tested solutions help brands to understand the entire consumer buying journey from engagement to purchase - providing insightful data that improves customer journey, conversion, creative and retailer performance.  

Naomi Broughton, Managing Director & Client Success Director at Dotter said, “Coupling VDX.tv’s consumer goods ad solutions with our API feed not only enhances the consumer experience, but also shortens the path to purchase. We are excited to be partnering with VDX.tv on this integration, as it offers brands a powerful way to drive purchase both in store and online, as well as measure and optimize the success of their VDX.tv campaigns against realtime shopper actions & behaviours.”  

Brands leveraging this integrated solution receive a comprehensive end of campaign report that includes insights on consumer engagement and purchase intent, product and retailer performance, competitor insights and more.  

To learn more about VDX.tv’s video advertising solutions, please visit: www.vdx.tv.