Sway Group, a leading full-service influencer marketing and branded content agency, announces that its Founder & CEO Danielle Wiley will be co-presenting with Ergobaby’s Christina Soletti, Senior Director, Content + Communications at the ANA Digital and Social Media Conference taking place at the 14th annual Association of National Advertisers (ANA) conference (July 17-19).   

Wiley and Soletti’s session, entitled “Designing Effective Ambassador & Influencer Programs,” will break down what brands need to know and explore topics such as:

• Is your brand right for an ambassador program?
• Finding the right creators
• Legal considerations
• Affiliate and other incentives

Each year, the ANA event focuses on how the world's leading marketers are reaching consumers where they're at and tapping into culture and purpose by effectively leveraging trusted digital and social tools to authentically connect with their target audiences.   The ANA co-presentation will be delivered as Sway Group continues its strong business performance across a variety of industries, including multiple new retainer-based brand-direct clients. This year, Sway was named to the “2023 CM200” by Chief Marketer for the fourth year in a row. The CM200 is the world’s only editorial listing of best-in-class brand engagement and activation agencies across 11 categories and specialties serving the United States and represents the best of the marketing industry.

About Christina Soletti

Christina Soletti is the senior director of content + community at Ergobaby, where she oversees social media, PR, education and content, influencer marketing, and experiential marketing.

Ms. Soletti has a background in PR, reality TV, and filmmaking, and is a trained babywearing educator. She is currently editing The Babywearing Book with Dr. Bill Sears and has worked with multiple experts on the importance of babywearing and the fourth trimester.

About Danielle Wiley

Danielle founded Sway Group in 2011 to professionalize, streamline and scale the way influencers connect with brands. Under her stewardship and for the past three consecutive years, Sway Group has been selected by Chief Marketer as one of just three influencer agencies for the “Chief Marketer 200” - the only editorial listing of best-in-class brand engagement and activation agencies.

A thought leader published through Forbes Agency Council and Fast Company’s Executive Board, Danielle writes for a variety of top-tier outlets about critical social media and influencer marketing issues. In 2022, she launched “The Art of Sway” – a podcast that delves into the topic of influence with industry insiders and influential tastemakers.

Previously, Danielle led social strategy for Edelman’s Chicago-based digital group, designing social campaigns for household-name brands.