NEW YORK, NY, June 16, 2023 -- CBX, the independent brand strategy & design agency based in New York and Minneapolis, announced today that Mark Christou has joined its team as Principal.   

Christou brings to CBX his two decades of experience in the creative industry, both in London and New York. Prior to CBX, Mark was the Founder and Creative Partner of ROOK/NYC, as well as the Founder & Partner of R/Co Ventures - a venture group established to invest in and partner with CPG companies across the food, beverage, beauty, and lifestyle spaces. Christou’s extensive CV also includes internal work for Sundial Brands (makers of SheaMoisture), serving as Creative Director at Pearlfisher New York, and as Design Director at The Brand Union (now known as Superunion) in London.  

Brought together by a shared appreciation for connection to create meaningful relationships and a focus on people, brand and culture – Christou and CBX are joining forces to define the next iteration of what a design agency looks like. Mark will help drive new opportunities through the expansion of CBX’s capabilities and help shape new connections between brands & consumers.  

Some of the most beloved CPG brands in the world across the food, beverage, beauty, and lifestyle spaces have trusted CBX to powerfully, visually connect their brands with the lives of consumers for the last 20 years. Understanding the need to continuously connect with consumers, Mark’s addition to the CBX team will leverage his one-of-a-kind expertise as an entrepreneurial brand builder to provide further creative value to CBX’s client roster and attract new clients as the company looks at the next 20 years in business.  

Mark’s maverick approach to connection and business will be an asset in helping CBX’s clients stand out in a saturated marketplace while defining the next chapter of CBX’s growth.  

“Having co-created and co-built brands in the CPG space in the last five years, I have a unique perspective and way to connect with brands in a world where the engagement never stops. I’m excited to bring this expertise to the well-established creative studio that is CBX - to further its offerings and to drive the business forward in many growth areas,” said Christou. “Brands large and small have the same challenges, we want to be able to service them all in what I believe is the only way of doing business, which is in true partnership - a people first approach in which connection is of the utmost importance to us at CBX.”  

“Our responsibility - to our client brands and to ourselves as creatives - requires the agency to always evolve,” said The Partners. “We have great confidence that Mark will help inspire CBX as a creative and business leader. From delivering business-driving work in the present to seeking out new opportunities that challenge creative paradigms and deliver unexpected solutions, Mark is here to breathe new energy, ideas, and purpose in CBX’s service to brand and client alike.”