Blue Carrot video production studio, was founded as a whiteboard animation production company. Moreover, its team developed unique algorithms for semi-automated whiteboard creation, which saved costs for dozens of clients and allowed them to release commercials faster, establish better connections with target audiences by sharing more engaging videos on social media.

Whiteboard animation is an animation where objects appear on a whiteboard with a hand of a drawer in the frame or without it. The artistic technique was invented by teachers who recorded their lectures explaining their statements by writing key points and drawing schemes on whiteboards. Today, whiteboard animation is widely used for educational and marketing purposes.

What’s unique about whiteboard animation? Whiteboard videos are everywhere. You can find them on corporate websites, social media, and throughout onboarding emails. Why? The main reason is their production simplicity. Not every video of this kind is created from a series of frames drawn from scratch by an illustrator. In most cases, illustrators only create basic static frames, and motion designers use software to combine them and add slow transitions. Whiteboard animation can be both black-and-white and colorful and differ in terms of visuals complexity and ways the story turned into animation. For example, the low-budget approach is about animating static frames featuring monochromatic contour sketches. Such videos might look slightly boring but work well if you aim to release a video instead of just sharing an image or text—And do it as soon as possible. More complicated—and engaging—whiteboard animation includes showing an audience a hand of a person holding a pencil and drawing the story. This approach can also be budget-friendly:

Blue Carrot developed an algorithm based on 1,500 photos of an artist’s hand that allow imitating the drawing process in the frame without shooting an artist for every project where eye-catching whiteboard animation is needed. Another way to create attention-grabbing whiteboard animation is to add detailed backgrounds, use non-typical illustration styles, and let your characters move more. This approach requires extra budgets.

Why use whiteboard animation on your website or social media The peak of popularity of whiteboard animation passed a couple of years ago. However, this animation technique is still widely used by businesses worldwide. Several reasons for this include the low cost of whiteboard animation production compared to classic animation or 3D. Another whiteboard video advantage is its high production speed. For instance, it takes Blue Carrot 4 to 6 weeks to create a 3-minute whiteboard video from scratch, which means the team also takes over scriptwriting, style framing, and voiceover recording. Take into consideration that several factors influence timelines. The more complex style a client chooses, and the more objects are featured, the more time it will take to create a ready-to-use video. Whiteboard animation is often used for e-learning materials, explainers, social media communication, and onboarding series. In general, the format works well for visualizing statements that audiences are expected to understand and keep in mind for a long time.

 Finally, Whiteboard animation can help your commercial or communicational project stand out and be engaging and authentic. Using this artistic technique in your video communication strategy also allows you to raise conversions, reduce bounce rates on your website, and positively influence other marketing metrics by spending less time and money on content production. We advise you to look for a reliable whiteboard animation production company if you plan a product launch campaign, work on an educational series, or need client or employee onboarding content. For all those purposes, whiteboarding works perfectly.