Video content has seemingly become synonymous with modern marketing. With its ability to captivate audiences, traditional marketing methods simply can’t match how visual storytelling overhauled customer engagement. But despite its abundance of benefits, marketing teams still face the technical challenges of creating and editing video content at a scale.  

According to a recent survey, 43% of marketers attest that one of the biggest challenges of efficient video production is the lack of skills and expertise. What’s more, 40% of marketers said that the biggest hiccup in producing high-quality video content was the lack of a dedicated budget, which can be particularly challenging for companies on a shoestring budget.  

To fill this void, Peech, the first generative AI video expert that turns content teams into unstoppable creators, has recently launched the beta version of “Peech for Webinars”, a tool that allows marketing teams to automatically generate unlimited amounts of short-form edited videos from their webinars. Peech for Webinars combines the classic Peech technology – the automatic process of branding and editing content videos – together with the power of AI and NLP to transform informative, long-form videos into new topic-based short-form videos.  

Maximizing Existing Video Content to the Fullest

Peech CEO and Founder Danielle Dafni says that Peech’s solution helps marketing teams get the most out of their existing video content that they’ve already invested money and effort in, empowering them to reach their ideal marketing KPIs. This repurposing process will help to increase the power of marketing strategy by automatically producing more videos, increasing brand awareness, and generating more leads.  

“Video editing, design, and animation are big challenges for marketing teams, especially when they want to be lean and cost-effective,” Danielle says. “To build and maintain a stable content marketing strategy, marketing teams should have lots of video content with different editing styles and visuals for different channels and languages.

Today, it's impossible to do it effectively in the long run, especially with an abundance of existing in-house media content – from webinars, and interviews, to videocasts. This is where Peech comes in: marketing teams can repurpose lots of new branded pieces of content with a click of a button, ready to be published on the different digital channels”  

How does it work?

Peech gains its power as soon as marketing teams join the platform, and it immediately starts processing videos that users upload, resulting in a range of videos that are ready to publish within minutes. Users can also modify the edited videos by adding or removing elements using the Peech classic product. Furthermore, Peech will be incorporated into a company's webinar recording software, syncing automatically with new webinars and generating new short-form videos on the fly.  

“Our mission to empower the marketing teams is still on” Danielle concludes. “After speaking with lots of them, we understood that they want more than just help in professionally editing content on the go, but also leverage technology to provide new ways to get the most of the content they already have. Peech for Webinars” is a premium product for marketing teams who create lots of long and informative content as part of their marketing strategy.”