Givsly, the purpose-led advertising and marketing company, today announced that FOX is leading the wave of over 20 partners, which are now using its Good Advertising solution to increase their advertising campaign performance while also supporting brand values.  

Increasingly consumers want to support purpose-driven brands with their purchases and loyalty. In fact, 82% have purpose on top of their mind when making purchasing decisions.  

“Implementing Good Advertising is the latest phase of our longstanding partnership with Givsly. Their tracking pixel is a game changer. It’s easily incorporated into campaigns that are running, and the automated nonprofit matching removes the legwork in finding a charity that aligns with the brand’s values,” said Marianne Gambelli, President of Advertising Sales, Marketing and Brand Partnerships, Fox Corporation.  

Good Advertising, a pixel that can be added to any existing creative (including video, CTV or rich media display formats), automatically triggers a donation whenever a consumer takes a desired action – for instance, watching a video or scanning a QR code. Givsly is currently partnered with nearly 400 charitable organizations including the American Cancer Society, DonorsChoose, charity: water and more. Additionally, Good Advertising delivers increased performance – video campaigns typically receive up to a 20% increase in cost-per-completed view (CPCV).  

“We are a facilitator for brands and agencies, so they can meet their social and environmental commitments with ease, by using the pixel wherever they already have media placements,” said Chad Hickey, Founder and CEO, Givsly. “Doing good with marketing and advertising is a no brainer – consumers are buying from the brands that act on their values, and ads that reflect the purpose of a brand outperform others. Givsly enables this for brands at scale.”  

To start putting your ads to good use, visit: https://company.givsly.com/good-advertising/