ATLANTA (December 3, 2018) – Revenue Marketing™ Agency, The Pedowitz Group (TPG), announces Chief Strategy Officer Debbie Qaqish will present, “Time to Step-Up: Leading the Shift to Customer-Centricity” during the Salesforce 2019 World Tour in Atlanta (December 5) and New York City (December 13).  During her sessions, Debbie will explain the mindset, skillset and toolset required for today's customer-centric marketer.  Attendees will gain a fresh perspective on their role in leading and operationalizing the vital shift to customer-centricity.

The Atlanta tour on December 5 will be held at the Georgia World Congress Center with 1,500+ expected to attend. Debbie will speak from 12:45 – 1:05pm ET.  Register here. Sessions are free and open to the public.  The New York City tour on December 13 at the Javitz Convention Center is expected to attract 5,000+. Register here to attend Debbie’s session, 9:15 – 9:35am.

“In today’s customer-driven economy, embracing a customer-centric model is now a business imperative for survival and growth,” Debbie notes.  “Leading and operationalizing a customer-centric philosophy represents the single biggest challenge and the single biggest opportunity facing marketers today.”

The Pedowitz Group is a registered Salesforce.com Marketing Cloud partner and a Platinum sponsor for the 2019 Salesforce World Tour in Atlanta and New York.  Visit TPG in Atlanta at the Georgia World Congress Center in booth # 127 and in NYC at the Javitz Convention Center (check marquis for booth #).

About Debbie Qaqish

Debbie Qaqish has been inspiring B2B marketers to embrace revenue accountability for over 35 years.  As Principal Partner and Chief Strategy Officer of TPG, she manages global client relationships and leads the firm’s thought leadership initiatives.

Debbie authored the award winning book – “Rise of the Revenue Marketer.”  She is Chancellor of Revenue Marketing University and host of  Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation.  Her second book, “The Rise of the Strategic Marketing Operations Function,” will be published in early 2019.   A PhD candidate, Debbie teaches an MBA course at College of William & Mary on Revenue Marketing. 

For the last six years, Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years.  Kapost named Debbie among the Top 40 Most Inspiring Women in Marketing.  FierceCMO Magazine named Debbie one of the Top 10 Women CMOs to Watch.

Debbie writes a regular column for AMA B2B Insights, MarTech Today, MarTech Advisor and MarTech Series.  She speaks regularly at industry events including Scott Brinker’s MarTech Conferences and serves on the Board of Advisors for the Sales Lead Management Association.    

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM). Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit https://www.salesforce.com  or call 1-800-NO-SOFTWARE.