CrossInstall Launches Creatives as a Service to Develop Playable Mobile Ads for Facebook, Google and Other Platforms
New service offers expert design, development and quality assurance for playable ad creative compatible across leading platforms and channels
SAN FRANCISCO -- May 3, 2018 -- CrossInstall, the leader in programmatic interactive mobile ads, today unveiled Creatives as a Service (CaaS), a new unit dedicated to producing high quality playable ad units across major networks like Facebook, Google UAC, Snap and others. Now, advertisers can leverage the power of CrossInstall’s highly engaging and custom-designed playable ads to expand their reach to the hundreds of millions of users across the industry’s largest platforms.
CrossInstall playables enable consumers to experience an application before they download it by playing a version of it directly within the ad unit. The new service draws on the company’s in-house creative expertise to ensure each client receives an interactive ad that captures the essence of their app or product and matches their specifications. The service includes creative iteration, storyboarding, design, development, and QA to ensure all ads are visually pleasing and universally compatible across platforms. CrossInstall's QA team ensures that each creative unit's technical integration adheres to platforms’ unique guidelines, including policy and file size variances. CrossInstall also performs regular checks to ensure loading, layout orientation, and interaction performance. Advertisers have the option to receive new creative builds every 4, 8 or 12 weeks. Packaging is dependent on individual network and platform requirements, and CrossInstall provides versions of the creative with weekly dynamic parameter (variable testing) selections.
Georgia Herdener, CrossInstall’s Vice President of Partnerships, sees CaaS as a much needed service within the mobile ad space. “Clients love our playable ad units, and they consistently ask to leverage them on other networks. Buying playable units outright is always more difficult than advertisers expect because of issues surrounding creative optimizations, SDK environments, file size requirements and more. Our programmatic experience gives us the added advantage of using dynamic parameter and interaction rate tracking to produce fully optimized, high-quality playables. We're excited to offer our clients the flexibility to use these creatives across top networks such as Facebook, Google and more.”
Facebook announced CrossInstall as a playable provider in its inaugural release of the product on the Facebook platform. The playables encourage more user engagement and can be used in conjunction with video. CrossInstall’s technology and account managers strive to present clients with creative made just to their specifications.
Gram Games, a global mobile entertainment studio and the developer of global hits 1010!, Merged!, Merge Dragons! and others, leveraged CrossInstall’s playable ads to promote Merge Dragons! on Facebook. The ad units outperformed video ads for user engagement and ROI metrics, driving a 25 - 30 percent gain in Return On Ad Spend (ROAS) after just a few optimizations and creative iterations.
"We appreciate CrossInstall's focus on tailoring the playable on a consistent basis through dynamic parameters, theme and character updates, and creative experience iterations to help us reach our goals," said Tatyana Bogatyreva, Head of User Acquisition at Gram Games.
In the coming months, CrossInstall plans to provide a self-serve dashboard to deliver creative insights as well as ad spend and quality reporting. "Our goal is to provide a self-serve, real-time analytics dashboard where advertisers can get their hands dirty with playable optimizations and reporting,” says CrossInstall’s CEO, Jeff Marshall. CrossInstall’s Creative as a Service empowers advertisers with options. “Advertisers will also be able to configure their own packaged builds based on dynamic parameter selections of their choosing. Eventually, clients will be able to view install, post-install, and ROI performance per creative and dynamic parameter setting. From there, we can work alongside clients to iterate and optimize their creatives to drive the best results and meet their goals."
About CrossInstall
CrossInstall is the leading creator of programmatic interactive mobile ads enabling advertisers to deliver personalized messages to the right audience. CrossInstall has reach to more than two billion unique devices worldwide per month enabling more than 130 million weekly interactive experiences. Their custom-built and optimized playable ads and performance based bidder make them the preferred choice for over 90% of the top grossing gaming publishers and renowned brands. Founded in 2012 by several advertising and gaming executives, CrossInstall is fully bootstrapped and headquartered in San Francisco. For more information, visit www.crossinstall.com.
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