The mobile user audience of the Odnoklassniki.ru social network amounts to 32 million people, where 50% are interested in games. Based on the data provided by the network, 8% of its users make in-game purchases on a regular basis, which turns the Odnoklassniki.ru users into one of the most attractive audiences in Russia. The native mobile gaming platform has already welcomed its first series of games and is now preparing to take in another one. ZENNA became its only official partner, and acts as a production center for the project
The new platform by Odnoklassniki.ru offers up to 40 000 free installs within the first month; free featuring for the best projects; viral, well-paying audiences; and expansion to a new market.
At this time, we set the following requirements for mobile games: quality performance indicators – KPIs – (Retention Rate, ARPDAU, LTV) and localization of the game into the Russian language. We accept applications on ZENNA’s official website. Also, there you can get a free consultation and learn all about the details of cooperation with ZENNA.
http://zennaapps.com/
Full article - http://zennaapps.com/en/blog_posts/zenna-started-accepting-applications-for-publishing-on-the-odnoklassniki-native-mobile-gaming-platform
For further information, please contact:
Mikhail Sedykh,
Marketing Specialist
About Odnoklassniki, http://ok.ru -
One of the largest social media platforms in the CIS region that belongs to the Mail.ru Group holding. Its audience is over 60 million users. The website ranks 7th among the most popular social networking platforms in Russia.
About ZENNA, http://zennaapps.com -
For over 4 years now, ZENNA has been successfully promoting mobile games in the markets of Asia, EMEA and US. In that time, we have built good partner relationships with Gumi, DeNa, Mail.Ru, Kabam, Zynga, Nexters, CMGE, Gaea Mobile, Playmous, William Hill, Nexters, 101xp, Big Fish, Plarium, Vk.com and many others.
ZENNA works with its publishers on the basis of the CPI/CPA scheme where the KPIs set by the client are carefully maintained. The company’s business activities are primarily aimed at increasing the advertiser’s ROI.