Cart abandonment rates have gone up to 68% and rising, so marketers’ mission of leading a potential client from a landing page to a „Thank you for buying” page has never been tougher. And the sign of better days for e-commerce is nowhere to be found.
In general, marketers are very happy when people hit the “Buy Now” button, because they believe that they will close the deal in an instant and their job is almost done. But they are very wrong! Most of these people will abandon their shopping cart just before clicking the „Pay Now” button, for several reasons. So marketers need to apply new strategies for bringing those visitors back to the website and end the sale process.
Retargeting is a great marketing automation tool for re-engaging lost prospects and offering them a personalized deal, based on their browsing behavior. And it can make the difference between a lost and a new order. Email retargeting or remarketing has become very popular because its effectiveness in increasing ROI and boosting conversion rates. That’s why we’ll teach you how you can create the best cart abandonment emails for convincing people to go back to your website and become happy clients.
When a prospect visits a website, he is marked with a pixel in his browser, which triggers different actions. It can be live triggers, while he is still browsing the website, which asks him to subscribe or buy, or it can be email & SMS triggers, that he will receive after leaving the website. If the visitor didn’t buy anything, but trusted you enough to give you his email, then you can start creating your email retargeting campaign to build a deeper relationship and convince him that you’re the one that sees and takes care of his needs.
What is a cart abandonment email trigger?
This kind of email is sent to the people who put products in their shopping cart, but don’t buy them. Maybe they’ve gotten distracted from the buying journey or encountered other problems in the sale process, like high shipping costs or a long and difficult paying process. Or maybe they’ve changed their mind because the total price of the things they’ve selected is too high. This cart abandonment email will tell them something like: “Hey! I know you wanted to buy this, but didn’t and now i’m offering you a special discount or free shipping just for you if decide to purchase it within 24 or 48 hours!”. This kind of email has the power to bring people back to your website and complete the sale because it gives a small incentive that people usually react to. Cart abandonment email triggers are important because in this noisy world we live in, where attention span has decreased in recent times from 12 to 8 seconds, visitors appreciate a kind reminder to finish what they’ve started. Potential customers will feel they’re being done a favor and that they are special to you if you are willing to lower the price or cover for the shipping fee and they will feel the urge to return the favor by buying what they need from you, not from somebody else. This way, cart abandonment emails will not only help you increase conversion rate, but they will also bring customer loyalty.
How to create the perfect cart abandonment email trigger?
For this kind of task, you need to be both a scientist and an artist. Or just follow the golden rules below.
Be the most convincing person you know
It doesn’t matter you try to satisfy a certain need that your visitors have or just reinforce your brand’s messages, you have to be extremely persuasive and tell them that you are the only one who will make them such a great offer.
Try out A/B testing for the email subject lines
Cart abandonment emails, just like any other emails, need a very captivating subject line because that’s the first thing people see in their Inbox. If you don’t know which one will be the best, you can use A/B testing to see which one has a higher open and click-through rate.
Use an efficient call to action
It’s obvious that if one person puts several products in the shopping cart and then leaves them there, it’s not she’s not interested in them, it’s just she’s not determined enough. That’s where a cart abandonment email and a well written call to action that your potential client can’t say no to come in very handy.
Cart abandonment email triggers are a great way to reconnect with potential buyers and continue from there to build a beautiful relationship. Don’t miss out on this opportunity and contact a retargeting company right away!
About Rares Banescu:
Rares Banescu is the CEO and Founder of Retargeting.Biz with an experience of over 8 years in Online Marketing, especially in Email Management. He launched Retargeting.Biz in 2013, a unique tool that does retargeting from a different approach, other than the one we are used to from Facebook and Google AdWords. His software helps online stores grow their revenues through personalized and automated communication with their clients. Retargeting.Biz has now over 170 clients worldwide and it generated over 2.5 million euros.
Contact info:
Website: https://retargeting.biz/
E-mail: [email protected]