Dive summary:

• Zipcar offers its cars in two dozen markets, and the majority of the company’s interactions are via mobile devices.
• The Zipcar mobile app allows users to find, reserve, unlock and end car reservations.
• Users soon will be able to upload a driver’s license image and become a Zipcar user via mobile.

From the article:

“We used to think in terms of the browser,” (Zipcar CEO Scott) Griffith told his audience. “Now we think in terms of mobile devices, mobile operating systems.”