Dive summary:
- The YouTube network has created Fullscreen, a service that connects brands with over 15,000 creators.
- Fullscreen plays a matchmaker of sorts allowing brands to post a bulletin quite similar to an RFP; advertisers can specify the audience they wish to reach, creative parameters, budget, and timing.
- Fullscreen also helps brands on the analytic side by reporting performance metrics such as views, shares, comments and which sites those videos are frequently embedded on.
From the article:
... "Fullscreen creators can also connect with one another through a new social service that builds on the company's pre-existing forums and adds a Match.com element to identify which creators might be interested in meeting and potentially collaborating. Mr. Strompolos envisioned this social layer evolving to resemble a more communal Craigslist for filmmakers to lend, rent or sell equipment and services."
