Dive summary:
- Virgin America’s in-flight video package will soon include featured YouTube videos.
- Only videos from popular series will be available initially with hopes to drive traffic to the YouTube website.
- The service will initially be limited to flights in the United States and Mexico.
From the article:
... "Bringing YouTube aboard Virgin America is part of a larger effort to bring you more of the videos you love, at heights you've never seen them before," Google YouTube marketing manager Kate Berland wrote in a company blog post. "Sample these great series on your flight, and then visit YouTube to enjoy the full seasons." ...